The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy
Year of publication: |
2001
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Authors: | Haig, Matt |
Publisher: |
London : Kogan Page |
Subject: | Electronic Commerce | Business-to-Business-Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Measureable effects of dynamic conflict management in electronic negotiations
Dannenmann, Alexander, (2013)
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E-business : organizational and technical foundations
Papazoglou, Michael P., (2006)
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B-to-B electronic marketplaces : successful introduction in the chemical industry
Hartmann, Evi, (2002)
- More ...
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Brand success : how the world's top 100 brands thrive and survive
Haig, Matt, (2011)
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Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt, (2011)
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Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt, (2004)
- More ...