The fundamentals of marketing
by Edward Russell
| Year of publication: |
2010
|
|---|---|
| Authors: | Russell, Edward |
| Publisher: |
Lausanne ; Worthing : AVA Academia |
| Subject: | Marketing | Communication in marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 191 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 2-940373-72-8 ; 978-2-940373-72-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004946031