The influence of perceived risk and branding on fresh produce purchase online
Archana Kumar, Eklou Romaric Amendah
| Year of publication: |
2024
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|---|---|
| Authors: | Kumar, Archana ; Amendah, Eklou Romaric |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 21.2024, 1/2, p. 180-201
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| Subject: | branded fresh produce | financial risk | online fresh produce | performance risk | social risk | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Online-Handel | Online retailing | Risikomanagement | Risk management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.140446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066827