The role of customer engagement in the COVID-19 era
Year of publication: |
2021
|
---|---|
Authors: | Santos, Sara ; Santo, Pedro Espírito ; Augusto, Luísa |
Published in: |
Insights, innovation, and analytics for optimal customer engagement. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-3919-4. - 2021, p. 91-116
|
Subject: | Customer engagement | Beziehungsmarketing | Relationship marketing | Coronavirus |
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