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accessRights:"restricted"
~isPartOf:"Forum Marketing"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundentreue"
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Customer retention
11
Kundenbindung
11
Consumer behaviour
6
Konsumentenverhalten
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5
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5
Beziehungsmarketing
4
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Amos, Clinton
1
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Forum Marketing
Journal of marketing theory and practice : JMTP
Journal of marketing theory and practice
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing and consumer services
19
Journal of business research : JBR
6
International journal of hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
4
The service industries journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Psychology & marketing
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Services marketing quarterly
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Australasian marketing journal
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
2
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.
;
Gammoh, Bashar S.
;
Wergin, Rand
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
Saved in:
3
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
4
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
5
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
6
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
7
Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
Bhatnagar, Shakti Bodh
;
Syed, Asif Ali
;
Mishra, …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
3
,
pp. 197-225
Persistent link: https://www.econbiz.de/10011820595
Saved in:
8
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
9
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
10
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
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