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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of hospitality management"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
Social web
Internet marketing
179
Online-Marketing
179
Consumer behaviour
163
Konsumentenverhalten
163
Social Web
145
Advertising
83
Werbung
83
Werbewirkung
79
Hotel industry
72
Hotellerie
72
Viral marketing
70
Virales Marketing
70
Online retailing
57
Online-Handel
57
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25
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Online reviews
23
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23
social media
23
Brand image
21
Markenimage
21
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18
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17
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16
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16
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188
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Hudders, Liselot
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Law, Chun Hung Roberts
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4
Yang, Fiona X.
4
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3
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3
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2
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2
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2
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2
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2
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International journal of advertising : the review of marketing communications
International journal of hospitality management
Journal of business research : JBR
412
Technological forecasting & social change : an international journal
230
Journal of retailing and consumer services
212
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
177
SpringerLink / Bücher
146
International journal of internet marketing and advertising : IJIMA
113
Information systems research : ISR
105
Journal of management information systems : JMIS
94
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of promotion management : innovations in planning and applied research
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Springer eBook Collection
81
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Electronic commerce research
67
Journal of internet commerce
60
The journal of product & brand management
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Discussion papers / CEPR
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Business horizons
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Psychology & marketing
47
The journal of brand management : an international journal
47
Journal of information & knowledge management : JIKM
46
Journal of marketing
46
Finance research letters
43
Journal of travel and tourism marketing
43
International journal of advertising : the quarterly review of marketing communications
42
Journal of advertising research
42
MIS quarterly
42
Asia Pacific journal of marketing and logistics
41
International journal of contemporary hospitality management
40
Journal of strategic marketing
40
International journal of consumer studies
39
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ECONIS (ZBW)
188
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188
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Owned media or earned media? : the influence of social media types on impulse buying intention in
internet
celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
3
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
6
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
7
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
8
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
9
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
10
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
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