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isPartOf:"Apas Papers"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Cause Related Marketing"
~subject:"Social Marketing"
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Cause Related Marketing
Social Marketing
Social marketing
23
social marketing
16
Fear Appeals
8
Altruism
4
Consumer behaviour
4
USA
4
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Konsumentenverhalten
3
Nonprofit marketing
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binge drinking
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breastfeeding
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emotion
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marketing students
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nonprofit marketing
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phenomenography
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public policy
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Murphy, Maurice
10
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3
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2
Brace-Govan, Jan
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Terblanche-Smit, Marlize
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Beerli-Palacio, Asunción
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Freeman, Dan
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Apas Papers
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
37
International review on public and non-profit marketing
32
Journal of nonprofit & public sector marketing
32
Health marketing quarterly
31
Journal of social marketing : JSOCM
28
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
SpringerLink / Bücher
6
Critical concepts in economics
5
Journal of strategic marketing
5
Key debates and contemporary issues in nonprofit marketing
5
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RePEc
24
ECONIS (ZBW)
13
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1
The stigma of mental illness : using segmentation for social change
Yeh, Marie A.
;
Jewell, Robert D.
;
Thomas, Veronica L.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
Saved in:
2
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
3
Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.
;
Perks, Keith J.
;
Russell-Bennett, Rebekah
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010373761
Saved in:
4
Designing social interventions to improve newcomer adjustment : insights from the Indian sex worker community
Umashankar, Nita
;
Srinivasan, Raji
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 271-285
Persistent link: https://www.econbiz.de/10010228552
Saved in:
5
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
6
Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.
;
Honea, Heather
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
Saved in:
7
From right to responsibility : sustainable change in water consumption
Phipps, Marcus
;
Brace-Govan, Jan
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10009405007
Saved in:
8
Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 168-174
Persistent link: https://www.econbiz.de/10009405020
Saved in:
9
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
Saved in:
10
Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie
;
Moore, Elizabeth S.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
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