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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Sponsorship"
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Marketingmanagement
Sponsorship
Advertising
89
Werbung
89
Advertising effects
59
Werbewirkung
59
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
34
Online-Marketing
34
Social Web
20
Social web
20
advertising
16
Brand management
12
Markenführung
12
social media
8
Theorie
7
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7
Viral marketing
7
Virales Marketing
7
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6
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5
Marketing management
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Sponsoring
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Abbasi, Amir Zaib
1
Chenavaz, Régis
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Depken, Craig A.
1
Ding Hooi Ting
1
Dua, Sahil
1
Escobar, Octavio
1
Feng, Yang
1
Groothuis, Peter Andrew
1
Hazari, Sunil
1
Hussain, Ali
1
Ju, Ilwoo
1
Kapoor, Payal S.
1
Lee, Hyunmin
1
Lou, Chen
1
Ma, Wenjuan
1
McMahan, Carolynn
1
Park, Jae Hee
1
Rehman, Umair
1
Rotthoff, Kurt William
1
Rousset, Xavier
1
Sethna, Beheruz N.
1
Sherrick, Brett
1
Tagore, Abhinav
1
Zwerin, Amanda
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Applied economics
Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
14
International journal of advertising : the review of marketing communications
13
European journal of marketing : EJM
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of Islamic marketing : JIMA
7
Journal of business research : JBR
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of marketing management : MM
5
SpringerLink / Bücher
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
Europäische Hochschulschriften / 5
3
International journal of sport management and marketing : IJSMM
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
2
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
3
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
4
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
5
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
6
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
7
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
8
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
9
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
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