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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Marketingmanagement
Theorie
Advertising
89
Werbung
89
Advertising effects
59
Werbewirkung
59
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
34
Online-Marketing
34
Social Web
20
Social web
20
advertising
16
Brand management
12
Markenführung
12
social media
8
Theory
7
Viral marketing
7
Virales Marketing
7
Brand image
6
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
6
Markenimage
6
Marketing
5
Marketing management
5
Sponsoring
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Sponsorship
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5
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4
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4
Markenartikel
4
Mobile Marketing
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4
Mobile marketing
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11
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11
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Chen, Guan-ru
2
Chen, Miao-ling
1
Chenavaz, Régis
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Duffy, Martyn H.
1
Escobar, Octavio
1
Hazari, Sunil
1
Hula, David G.
1
Ju, Ilwoo
1
Lee, Hyunmin
1
Mariel, Petr
1
McMahan, Carolynn
1
Mixon, Franklin G.
1
Park, Jae Hee
1
Rousset, Xavier
1
Sandonís, Joel
1
Sethna, Beheruz N.
1
Sherrick, Brett
1
Upadhyaya, Kamal Prasad
1
Zwerin, Amanda
1
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Applied economics
Journal of promotion management : innovations in planning and applied research
International journal of industrial organization
34
European journal of operational research : EJOR
23
Journal of marketing communications
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Economics letters
15
CESifo working papers
13
American journal of agricultural economics
12
Information economics and policy : IEP
12
Journal of business research : JBR
12
Journal of economics & management strategy : JEMS
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
12
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of advertising research
11
SpringerLink / Bücher
11
European journal of marketing : EJM
10
International journal of advertising : the review of marketing communications
10
NBER Working Paper
10
NBER working paper series
10
Discussion paper / Centre for Economic Policy Research
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing research : JMR
9
The journal of industrial economics
9
CESifo Working Paper Series
7
Gabler Edition Wissenschaft
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
Review of industrial organization : RIO
7
The review of economic studies
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Working paper / National Bureau of Economic Research, Inc.
7
Working paper series
7
Working papers / TSE : WP
7
Discussion paper / Center for Economic Research, Tilburg University
6
Journal of economic behavior & organization : JEBO
6
Journal of economic dynamics & control
6
Journal of economic theory
6
Journal of economics
6
Journal of marketing
6
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ECONIS (ZBW)
11
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
3
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
4
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
5
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
6
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
7
The effects of advertising on resale price maintenance
Chen, Miao-ling
;
Chen, Guan-ru
- In:
Applied economics
39
(
2007
)
4/6
,
pp. 453-459
Persistent link: https://www.econbiz.de/10003461747
Saved in:
8
A model of advertising with application to the German automobile industry
Mariel, Petr
;
Sandonís, Joel
- In:
Applied economics
36
(
2004
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10001899108
Saved in:
9
Advertising as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Mixon, Franklin G.
- In:
Applied economics
28
(
1996
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10001197851
Saved in:
10
Advertising in demand systems : testing a Galbraithian hypothesis
Duffy, Martyn H.
- In:
Applied economics
23
(
1991
)
3
,
pp. 485-496
Persistent link: https://www.econbiz.de/10001126372
Saved in:
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