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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Konsumentenverhalten
Preismanagement
Sales promotion
18
Verkaufsförderung
18
Consumer behaviour
9
USA
6
United States
6
Marketing
3
Advertising
2
Arzneimittel
2
Beziehungsmarketing
2
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2
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2
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2
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2
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2000-2008
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Advertisements and promotions to Muslims
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Fam, Kim Shyan
2
Achtani, Dhiren
1
Almossawi, Mohammed M.
1
Banerjee, Abhijit V.
1
Barari, Mojtaba
1
Barnhardt, Sharon
1
Chang, En-chi
1
Chou, Hsuan-Yi
1
Dave, Dhaval
1
Duflo, Esther
1
Ghaedi, Ali
1
Ghasemian, Mohammadreza
1
Izadi, Behzad
1
Khare, Arpita
1
Khattar, Manish
1
Liu, Hsin-Hsien
1
Luan, Bo
1
McNeill, Lisa S.
1
Moudrý, Dann Vit
1
Quach, Sara
1
Richard, James E.
1
Thaichon, Park
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Waller, David
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Asia Pacific journal of marketing and logistics
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
54
Journal of business research : JBR
29
Journal of retailing
29
Journal of promotion management : JPM
18
Journal of marketing
16
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
The international review of retail, distribution and consumer research
14
Psychology & marketing
13
Marketing letters : a journal of research in marketing
12
European journal of operational research : EJOR
11
International journal of retail & distribution management
11
The journal of product & brand management
11
European journal of marketing : EJM
10
Quantitative marketing and economics : QME
10
International journal of market research
8
Journal of the Academy of Marketing Science
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Gabler Edition Wissenschaft
6
Journal of consumer behaviour : an international research review
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of revenue and pricing management
5
SpringerLink / Bücher
5
The IUP journal of marketing management : IJMM
5
International journal of advertising : the review of marketing communications
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of marketing research
4
Marketing : ZFP ; journal of research and management
4
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ECONIS (ZBW)
10
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Izadi, Behzad
;
Ghaedi, Ali
;
Ghasemian, Mohammadreza
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1203-1221
Persistent link: https://www.econbiz.de/10013391017
Saved in:
3
Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
Saved in:
4
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
5
Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.
;
Barnhardt, Sharon
;
Duflo, Esther
-
2015
Persistent link: https://www.econbiz.de/10011415089
Saved in:
6
Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita
;
Achtani, Dhiren
;
Khattar, Manish
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
Saved in:
7
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
8
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
Saved in:
9
Chinese consumers' perception of hypermarket store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
10
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
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