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isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"EIU special report"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Packaging"
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Berichte aus der Betriebswirtschaft
EIU special report
Journal of marketing research : JMR
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16
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Multisensory packaging : designing new product experiences
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Asia Pacific journal of marketing and logistics
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Amfiteatru economic : an economic and business research periodical
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Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
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ECONIS (ZBW)
19
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1
A war on sugar? : effects of reduced sugar content and package size in the soda category
Keller, Kristopher Oliver
;
Guyt, Jonne
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 698-718
Persistent link: https://www.econbiz.de/10014325433
Saved in:
2
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
3
The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
Saved in:
4
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
5
Predicting and managing consumers' package size impressions
Ordabayeva, Nailya
;
Chandon, Pierre
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 123-137
Persistent link: https://www.econbiz.de/10009793046
Saved in:
6
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
7
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
8
FLoRa : ein auf Fuzzy Logik basierender Beitrag zur ganzheitlichen Bewertung und transparenteren Verrechnung von Rüstaufwänden beim Verpacken automobiler Ersatzteile ; verdeutlicht...
Heinrich, Kenneth
-
2009
Persistent link: https://www.econbiz.de/10003898613
Saved in:
9
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
10
Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre
;
Ordabayeva, Nailya
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
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