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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Berichte aus Energie- und Umweltforschung"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi"
~subject:"Business model"
~subject:"Consumer behaviour"
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Berichte aus Energie- und Umweltforschung
Journal of marketing management : MM
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
Journal of business research : JBR
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
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14
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7
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7
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The connected customer : the changing nature of consumer and business markets
7
European journal of marketing : EJM
6
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6
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5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
5
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Edward Elgar E-Book Archive
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Frontrunners or copycats?
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Journal of fashion marketing and management
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Journal of historical research in marketing
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Journal of macromarketing
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Legends in consumer behavior
4
Palgrave Studies of Marketing in Emerging Economies
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Routledge interpretive marketing research
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The Routledge companion to marketing and feminism
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
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Critical perspectives on diversity, equity, and inclusion in marketing
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ECONIS (ZBW)
13
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1
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
2
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
3
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
4
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
Saved in:
5
Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.
;
Meulenberg, Mathias T. G.
; …
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
Saved in:
6
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
7
Fashion creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
8
The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
Saved in:
9
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 303-322)
.
2008
Persistent link: https://www.econbiz.de/10003600503
Saved in:
10
Die Ideenentwicklung und -fortführung im Rahmen der Gründungsoptimierung
Schwarz, Erich J.
;
Krajger, Ines
;
Dummer, Rita
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 341-356)
.
2008
Persistent link: https://www.econbiz.de/10003600516
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