//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of industrial organization"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenfamilie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
61
Markenarchitektur
61
Brand management
54
Markenführung
54
Corporate reputation
26
Firmenimage
26
Brand image
14
Corporate culture
14
Markenimage
14
Unternehmenskultur
14
Brand
12
Markenartikel
12
Marketing management
12
Marketingmanagement
12
Cultural heritage
11
Kulturgüter
11
Consumer behaviour
6
Konsumentenverhalten
6
corporate brand
6
corporate heritage
6
Beziehungsmarketing
5
Relationship marketing
5
corporate brand management
5
China
4
Stakeholder
4
brand orientation
4
corporate branding
4
Corporate Social Responsibility
3
Corporate heritage
3
Corporate social responsibility
3
Führungsstil
3
HR marketing
3
Leadership style
3
Personalmarketing
3
Public relations
3
Schweden
3
Sweden
3
corporate heritage brands
3
corporate marketing
3
Öffentlichkeitsarbeit
3
more ...
less ...
Online availability
All
Undetermined
24
Free
2
Type of publication
All
Article
59
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Collection of articles of several authors
2
Sammelwerk
2
Festschrift
1
Language
All
English
61
Author
All
Balmer, John M. T.
10
Merrilees, Bill
4
Burghausen, Mario
3
Miller, Dale
3
Rindell, Anne
3
Abratt, Russell
2
Balmer, John M.T.
2
Bargenda, Angela
2
Barnier, Virginie de
2
Chen, Weifeng
2
Cooper, Holly
2
Iglesias, Oriol
2
Ind, Nicholas
2
Jones, Richard
2
Juntunen, Mari
2
Kernstock, Joachim
2
Kleyn, Nicola
2
Leijerholt, Ulrika
2
Pecot, Fabien
2
Santos, Fernando Pinto
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Alfaro, Manuel
1
Anisimova, Tatiana
1
Berggren, Björn
1
Bernal, Pedro Mir
1
Bick, Geoff
1
Biedenbach, Galina
1
Bravo, Rafael
1
Brunninge, Olof
1
Büttner, Marion
1
Cabral, Luís M. B.
1
Chapleo, Chris
1
Chiba, Manoj
1
De Chernatony, Leslie
1
Flax, Jeremy
1
Freeman, Susan
1
Ghuman, Mandeep Kaur
1
Golant, Benjamin D.
1
Greyser, Stephen A.
1
more ...
less ...
Published in...
All
European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of industrial organization
The journal of brand management : an international journal
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
31
-
40
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
32
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
33
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
34
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
35
Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
Saved in:
36
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
37
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
38
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
;
Ghuman, Mandeep Kaur
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
Saved in:
39
Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
Saved in:
40
Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky
;
Jones, Richard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 762-778
Persistent link: https://www.econbiz.de/10010234933
Saved in:
First
Prev
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->