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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Advances in International Marketing Ser."
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international marketing"
~subject:"Emerging economies"
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Search: subject_exact:"Internationaler Vertrieb"
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Emerging economies
International marketing
261
Internationales Marketing
261
Consumer behaviour
64
Konsumentenverhalten
64
Brand management
39
Markenführung
39
Welt
39
World
39
Globalisierung
35
Globalization
35
USA
31
United States
31
Brand image
29
Markenimage
29
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28
Marketingmanagement
28
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27
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27
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24
Kulturelle Identität
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22
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21
Brand
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Firm performance
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Markenartikel
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Unternehmenserfolg
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Beziehungsmarketing
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International market entry
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Internationaler Markteintritt
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Relationship marketing
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Entwicklungsländer
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international marketing
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12
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12
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22
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Guo, Xiaoling
2
Kara, Ali
2
Zou, Shaoming
2
Adekambi, Souleïmane A.
1
Alden, Dana
1
Apil, Ali Riza
1
Ar, Aybeniz Akdeniz
1
Asiati, Diah Isnaini
1
Bai, Xuan
1
Cai, Zhenyao
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Cheng, Zhang
1
Chirapanda, Suthawan
1
Coulter, Robin A.
1
Craig, C. S.
1
Deligonul, Seyda
1
Douglas, Susan P.
1
Fu, Huifen
1
Gassler, Birgit
1
Hamzaoui-Essoussi, Leila
1
Heinberg, Martin
1
Huang, Jun
1
Ingenbleek, Paul T. M.
1
Jin, Jason Lu
1
Ju, Min
1
Kardes, Ilke
1
Karjaluoto, Heikki
1
Kaufmann, Lutz
1
Kaynak, Erdener
1
Kelley, James B.
1
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1
Lee, Julie A.
1
Li, Ji
1
Li, Julie Juan
1
Maas, Peter
1
Manrai, Ajay K.
1
Meyer-Höfer, Marie von
1
Qu, Zhe
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Handbook of research in international marketing
Advances in International Marketing Ser.
Journal of global marketing
Journal of international marketing
International marketing review
13
International journal of emerging markets
7
Journal of business research : JBR
6
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Advances in international marketing
2
European journal of international management : EJIM
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in the fast changing world
2
Journal of Asia Business Studies
2
Journal of East-West business
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
New world marketing
2
Research handbook on export marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Asia Pacific business review
1
Asian journal of management cases
1
Business economics in a rapidly-changing world
1
Business horizons
1
Business practices in emerging and re-emerging markets
1
Business, society and politics : multinationals in emerging markets
1
Critical perspectives on international business
1
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ECONIS (ZBW)
22
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
3
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
4
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
5
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
6
Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit
;
Meyer-Höfer, Marie von
;
Spiller, Achim
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
Saved in:
7
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
8
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
Saved in:
9
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
10
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
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