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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~subject:"Online-Marketing"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Internet marketing
Online-Marketing
Beziehungsmarketing
155
Relationship marketing
155
Consumer behaviour
58
Konsumentenverhalten
58
Social Web
36
Social web
36
Marketing management
33
Marketingmanagement
33
Brand management
26
Markenführung
26
Customer satisfaction
20
Kundenzufriedenheit
20
Brand image
19
Markenimage
19
Customer value
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Kundenwert
15
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Electronic Commerce
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Lieferantenmanagement
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
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1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
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Dass, Mayukh
1
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1
Dawar, Niraj
1
Dias Faria, Sandra
1
Erkkila, Taina
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
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1
Liu, Qianqian
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Harvard-Business-Manager : das Wissen der Besten
Business horizons
Journal of marketing communications
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Tourism management : research, policies, practice
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Journal of fashion marketing and management
6
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ECONIS (ZBW)
27
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
3
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
4
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
6
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
7
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
8
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
9
Marketing im Zeitalter von Alexa
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011950189
Saved in:
10
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
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