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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Online retailing"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Online retailing
Online-Marketing
Beziehungsmarketing
208
Relationship marketing
208
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
43
Kundenzufriedenheit
43
Marketing management
35
Marketingmanagement
35
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Customer value
20
Kundenwert
20
Lieferantenmanagement
20
Supplier relationship management
20
Brand image
19
Markenimage
19
Internet marketing
17
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Vertrauen
15
Brand
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Markenartikel
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Einzelhandel
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Retail trade
13
Structural equation model
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Strukturgleichungsmodell
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USA
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relationship marketing
10
Online-Handel
9
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Johnson, Lester W.
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Akter, Shahriar
1
Almubarak, Alanoud F.
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Colton, Deborah
1
Dawar, Niraj
1
Dibb, Sally
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Fernandes, Teresa
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Finch, David J.
1
Freeman, Karen
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Hair, Neil
1
Harrigan, Paul
1
Hofacker, Charles F.
1
Horbel, Chris
1
Hossain, Tasnim M. Taufique
1
Hossein Zadeh, Arash
1
Islam, Hafizul
1
Jain, Devendra
1
Jebarajakirthy, Charles
1
Landers, V. Myles
1
Leckie, Civilai
1
Mavondo, Felix T.
1
McFarlane, Donovan A.
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McGouran, Cathy
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Moriuchi, Emi
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Möhring, Michael
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Nadeau, John
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Nyadzayo, Munyaradzi
1
Nyadzayo, Munyaradzi W.
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O'Reilly, Norm
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Oliveira, Marta
1
Pandey, Neeraj
1
Paul, Justin
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Popp, Bastian
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of retailing and consumer services
119
Journal of business research : JBR
93
International journal of internet marketing and advertising : IJIMA
43
International journal of electronic marketing and retailing : IJEMR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of internet commerce
24
The journal of product & brand management
24
Asia Pacific journal of marketing and logistics
21
Marketing intelligence & planning
21
Electronic commerce research
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
International journal of business information systems : IJBIS
19
International journal of retail & distribution management
18
The service industries journal
18
Cogent business & management
17
International journal of electronic commerce : IJEC
17
International journal of electronic customer relationship management : IJECRM
17
Journal of promotion management : innovations in planning and applied research
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of retailing
15
Journal of the Academy of Marketing Science
15
Business horizons
13
International journal of retail and distribution management
13
Journal of marketing communications
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Technological forecasting & social change : an international journal
13
International journal of hospitality management
12
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Journal of marketing management : MM
12
The international review of retail, distribution and consumer research
12
The journal of brand management : an international journal
12
Journal of fashion marketing and management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
11
The journal of services marketing
11
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ECONIS (ZBW)
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1
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
2
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
3
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
6
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
7
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
8
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
9
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
10
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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