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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Online-Marketing"
~subject:"Supplier relationship management"
~type:"article"
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Search: subject_exact:"Beziehungsmanagement"
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Online-Marketing
Supplier relationship management
Beziehungsmarketing
200
Relationship marketing
200
Consumer behaviour
60
Konsumentenverhalten
60
Customer satisfaction
42
Kundenzufriedenheit
42
Marketing management
35
Marketingmanagement
35
Dienstleistungsqualität
26
Service quality
26
Social Web
22
Social web
22
Brand management
21
Markenführung
21
Customer value
20
Kundenwert
20
Lieferantenmanagement
20
Customer integration
18
Kundenintegration
18
Brand image
16
Markenimage
16
Betriebliche Wertschöpfung
15
Confidence
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Internet marketing
15
Value creation
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Vertrauen
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Einzelhandel
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Retail trade
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Structural equation model
10
Strukturgleichungsmodell
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USA
10
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relationship marketing
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Brand
9
Markenartikel
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Online retailing
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Dibb, Sally
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Frazer, Lorelle
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Gupta, Samir
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Polonsky, Michael J.
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Simkin, Lyndon
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Thaichon, Park
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Abeza, Gashaw
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Abid, Aman
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
221
Journal of business research : JBR
139
The journal of business & industrial marketing
109
Journal of retailing and consumer services
67
Journal of business-to-business marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
The journal of product & brand management
27
The journal of services marketing
25
International journal of electronic marketing and retailing : IJEMR
24
Marketing intelligence & planning
24
The service industries journal
24
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Business horizons
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
International journal of hospitality management
16
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Cogent business & management
15
Journal of marketing management : MM
15
International journal of production economics
14
Journal of marketing communications
14
The journal of brand management : an international journal
14
Service business
13
Services marketing quarterly
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of personal selling & sales management
12
Technological forecasting & social change : an international journal
12
European journal of marketing : EJM
11
International journal of retail & distribution management
11
Electronic commerce research
10
International journal of procurement management
10
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ECONIS (ZBW)
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
5
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
6
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
7
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
8
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
9
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
10
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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