//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Online-Marketing"
~subject:"relationship marketing"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
relationship marketing
Beziehungsmarketing
208
Relationship marketing
208
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
43
Kundenzufriedenheit
43
Marketing management
35
Marketingmanagement
35
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Customer value
20
Kundenwert
20
Lieferantenmanagement
20
Supplier relationship management
20
Brand image
19
Markenimage
19
Internet marketing
17
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Vertrauen
15
Brand
14
Markenartikel
14
Einzelhandel
13
Retail trade
13
Structural equation model
11
Strukturgleichungsmodell
11
USA
10
United States
10
Online retailing
9
Online-Handel
9
Strategic management
9
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
26
Language
All
English
24
German
2
Author
All
Frazer, Lorelle
2
Giannakis, Damianos
2
Harker, Michael
2
Johnson, Lester W.
2
Simkin, Lyndon
2
Thaichon, Park
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Almubarak, Alanoud F.
1
Baum, Tom
1
Bilgihan, Anil
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
1
Carlson, Jamie L.
1
Daukseviciute, Irena
1
Dawar, Niraj
1
Dibb, Sally
1
Fernandes, Teresa
1
Finch, David J.
1
Freeman, Karen
1
Harrigan, Paul
1
Hofacker, Charles F.
1
Horbel, Chris
1
Hossein Zadeh, Arash
1
Islam, Hafizul
1
Jebarajakirthy, Charles
1
Johns, Raechel
1
Khojastehpour, Morteza
1
Kremez, Zhanna
1
Kwan, Rebecca
1
Leckie, Civilai
1
Mavondo, Felix T.
1
McFarlane, Donovan A.
1
McGouran, Cathy
1
Menidjel, Choukri
1
Mishra, Anubhav A.
1
Nadeau, John
1
Nyadzayo, Munyaradzi
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing
17
Marketing intelligence & planning
17
Journal of internet commerce
16
Cogent business & management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Business horizons
13
Journal of the Academy of Marketing Science
13
The journal of brand management : an international journal
13
The service industries journal
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
Journal of marketing management : MM
12
International journal of business information systems : IJBIS
11
Journal of international marketing
11
Services marketing quarterly
10
Technological forecasting & social change : an international journal
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
3
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
4
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
5
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
6
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
7
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
8
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
9
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
10
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->