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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Online-Marketing
Beziehungsmarketing
213
Relationship marketing
213
Consumer behaviour
66
Konsumentenverhalten
66
Customer satisfaction
43
Kundenzufriedenheit
43
Marketing management
36
Marketingmanagement
36
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26
Markenführung
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Customer integration
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Lieferantenmanagement
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Customer value
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Brand image
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Markenimage
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Betriebliche Wertschöpfung
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Internet marketing
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Value creation
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Structural equation model
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Johnson, Lester W.
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Almubarak, Alanoud F.
1
Brooks, Simon
1
Butaney, Bhupin
1
Butaney, Gul
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Dawar, Niraj
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Dibb, Sally
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Fernandes, Teresa
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Finch, David J.
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1
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Horbel, Chris
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Hossein Zadeh, Arash
1
Islam, Hafizul
1
Jebarajakirthy, Charles
1
Leckie, Civilai
1
Mavondo, Felix T.
1
McFarlane, Donovan A.
1
McGouran, Cathy
1
Nadeau, John
1
Nyadzayo, Munyaradzi
1
Nyadzayo, Munyaradzi W.
1
O'Reilly, Norm
1
Oliveira, Marta
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Pervan, Simon J.
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Rashidirad, Mona
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Shankar, Amit
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Spenner, Patrick
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Harvard-Business-Manager : das Wissen der Besten
Journal of strategic marketing
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
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ECONIS (ZBW)
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1
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
2
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
5
Exploring firms' fan page behavior and users' participation : evidence from airline industry on Twitter
Shahbaznezhad, Hamidreza
;
Rashidirad, Mona
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 492-513
Persistent link: https://www.econbiz.de/10012588441
Saved in:
6
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
7
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
8
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
9
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
10
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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