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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"SME"
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SME
Internet marketing
258
Online-Marketing
258
Consumer behaviour
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142
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social media
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Ancillai, Chiara
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of small business and enterprise development
7
Cogent business & management
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of entrepreneurship and small business
5
Technological forecasting & social change : an international journal
5
E-marketing ; Vol. 2
4
International journal of business information systems : IJBIS
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
E-commerce adoption and small business in the global marketplace : tools for optimization
3
E-marketing ; Vol. 1
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of research in marketing and entrepreneurship
3
Small enterprise research : SER ; the Journal of SEAANZ
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
The service industries journal
3
Advances in social networking and online communities (ASNOC) book series
2
Cases on strategic social media utilization in the nonprofit sector
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of entrepreneurial behavior & research
2
International journal of innovation management
2
International journal of procurement management
2
International small business journal : researching entrepreneurship
2
Inventi impact: SMEs
2
Journal of business strategy
2
Journal of global information management
2
Journal of international management
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing i menedžment innovacij : m&mi
2
NBER working paper series
2
Premier reference source
2
Problems and perspectives in management : PPM ; international research journal
2
Quick Guide
2
SMEs in the digital era : opportunities and challenges of the digital single market
2
SpringerLink / Bücher
2
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ECONIS (ZBW)
13
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1
Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
2
Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara
;
Ancillai, Chiara
;
Pascucci, Federica
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 302-320
Persistent link: https://www.econbiz.de/10012155301
Saved in:
3
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
4
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
5
Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula
;
Papasolomou, Ioanna
;
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
Saved in:
6
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
7
Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
Saved in:
8
Product choice for international web-based SMEs
Bhatnagar, Amit
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003651582
Saved in:
9
Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing : an Asia Pacific marketing perspective
Xia, Yang
;
Ahmed, Zafar U.
;
Sipkoff, Susan S.
;
Wei, Chua Su
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 156-178
Persistent link: https://www.econbiz.de/10003651608
Saved in:
10
"From garage to global" : the internet and international market growth, an SME perspective
Mathews, Shane
;
Healy, Marilyn
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003651616
Saved in:
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