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isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"sports marketing"
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Brand image
Internet marketing
Konsumentenverhalten
sports marketing
Brand management
44
Markenführung
44
Sportmarketing
33
Sports marketing
33
Consumer behaviour
20
Markenimage
20
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18
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18
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12
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Hallmann, Kirstin
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Hill, Brad
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Sotiriadou, Popi
2
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1
Alexandris, Kostas
1
Asada, Akira
1
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Baptista, João
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Barbosa, Belem
1
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
485
The journal of brand management : an international journal
360
The journal of product & brand management
343
Journal of retailing and consumer services
265
European journal of marketing : EJM
101
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
93
Journal of marketing communications
92
International journal of hospitality management
84
Marketing intelligence & planning
83
SpringerLink / Bücher
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of strategic marketing
73
Journal of promotion management : innovations in planning and applied research
72
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
64
Journal of the Academy of Marketing Science
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
63
Journal of international consumer marketing
61
Marketing letters : a journal of research in marketing
60
Journal of marketing
59
Journal of promotion management : JPM
59
The IUP journal of brand management : IJBRM
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International marketing review
55
Cogent business & management
54
Journal of global marketing
51
International journal of consumer studies
50
Journal of fashion marketing and management
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
The journal of consumer marketing
49
Tourism management : research, policies, practice
49
European journal of marketing
45
Journal of travel and tourism marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
International journal of contemporary hospitality management
41
Journal of international marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
International journal of retail & distribution management
39
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ECONIS (ZBW)
30
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
4
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
7
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
8
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
9
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
10
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
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