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isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"sports marketing"
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Brand image
Konsumentenverhalten
Relationship marketing
sports marketing
Brand management
44
Markenführung
44
Sportmarketing
33
Sports marketing
33
Consumer behaviour
20
Markenimage
20
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18
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12
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Hallmann, Kirstin
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1
Alexandris, Kostas
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
486
The journal of brand management : an international journal
369
The journal of product & brand management
345
Journal of retailing and consumer services
266
European journal of marketing : EJM
102
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
93
International journal of hospitality management
86
Journal of marketing communications
85
SpringerLink / Bücher
85
Marketing intelligence & planning
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of strategic marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing
62
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Marketing letters : a journal of research in marketing
61
International journal of advertising : the review of marketing communications
60
International journal of internet marketing and advertising : IJIMA
60
The IUP journal of brand management : IJBRM
59
Journal of the Academy of Marketing Science
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of promotion management : JPM
56
Cogent business & management
55
International marketing review
55
The journal of consumer marketing
51
Journal of global marketing
50
International journal of consumer studies
49
Journal of fashion marketing and management
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
International journal of contemporary hospitality management
42
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of international marketing
40
International journal of retail & distribution management
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
30
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
4
Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina
;
Hallmann, Kirstin
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
7
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
8
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
9
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
10
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
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