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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of media business studies"
~subject:"Green marketing"
~subject:"Product Placement"
~subject:"Sustainable product"
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Green marketing
Product Placement
Sustainable product
Consumer behaviour
283
Konsumentenverhalten
283
Advertising effects
51
Werbewirkung
51
Environmental consciousness
42
Umweltbewusstsein
42
Advertising
39
Werbung
39
Experiment
33
Willingness to pay
33
Zahlungsbereitschaftsanalyse
33
Nachhaltige Entwicklung
30
Sustainable development
30
USA
28
United States
28
Theorie
24
Theory
24
Greenhouse gas emissions
21
Treibhausgas-Emissionen
21
Eco-label
19
Umweltzeichen
19
Pollution
18
Umweltbelastung
18
Sustainability
17
Brand image
16
Markenimage
16
Präferenztheorie
16
Schweden
16
Sweden
16
Theory of preferences
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Private consumption
15
Privater Konsum
15
Sustainable consumption
15
Discrete choice
14
Diskrete Entscheidung
14
Product labelling
14
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English
28
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Matthes, Jörg
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Atkinson, Lucy
1
Axsen, Jonn
1
Bernatonienė, Jurga
1
Boerman, Sophie C.
1
Borges, Adilson
1
Bröring, Stefanie
1
Caputo, Vincenzina
1
Carraresi, Laura
1
Castro Santa, Juana
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Chang, Chingching
1
Choi, Yung Kyun
1
Coad, Alexander
1
Delmas, Magali A.
1
Dens, Nathalie
1
Deshpande, Sameer
1
Drews, Stefan
1
Fernando, Angeline Gautami
1
Fox, Alexa K.
1
Gergaud, Olivier
1
Gillespie, Brian
1
Green, Todd
1
Haan, Peter de
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Kühling, Jan
1
Lee, Eun Mi
1
Leshner, Glenn
1
Liobikienė, Genovaitė
1
Mandravickaitė, Justina
1
Martinez, Jennifer
1
Muehling, Darrel D.
1
Naderer, Brigitte
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
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Journal of advertising : official publication of the American Academy of Advertising
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of media business studies
Business strategy and the environment
37
Journal of business research : JBR
33
Journal of retailing and consumer services
33
International journal of consumer studies
26
Journal of promotion management : JPM
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of fashion marketing and management
19
International journal of hospitality management
18
Journal of marketing communications
18
Marketing intelligence & planning
17
Journal of business ethics : JOBE
15
Cogent business & management
14
International journal of advertising : the review of marketing communications
14
International journal of contemporary hospitality management
12
International journal of green economics : IJGE
12
Psychology & marketing
12
Journal of international consumer marketing
11
Journal of consumer behaviour : an international research review
10
Cleaner and responsible consumption
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
8
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
Technological forecasting & social change : an international journal
8
European journal of marketing : EJM
7
European research studies
7
International journal of green economics
7
International journal of production economics
7
Journal of advertising research
7
Journal of global fashion marketing : JGfM
7
Journal of marketing
7
Journal of nonprofit & public sector marketing
7
Journal of travel and tourism marketing
7
The journal of consumer marketing
7
Amfiteatru economic : an economic and business research periodical
6
Journal of Islamic marketing
6
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ECONIS (ZBW)
28
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1
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
2
Sustainable practices and product quality : is there value in eco-label certification? : the case of wine
Delmas, Magali A.
;
Gergaud, Olivier
- In:
Ecological economics : the transdisciplinary journal of …
183
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012888172
Saved in:
3
The effects of green nudges on consumer valuation of bio-based plastic packaging
Wensing, Joana
;
Caputo, Vincenzina
;
Carraresi, Laura
; …
- In:
Ecological economics : the transdisciplinary journal of …
178
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012490987
Saved in:
4
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
5
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
6
Determinants of consumers' green purchase behavior in a developing nation : applying and extending the theory of planned behavior
Yadav, Rambalak
;
Pathak, Govind Swaroop
- In:
Ecological economics : the transdisciplinary journal of …
134
(
2017
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011785467
Saved in:
7
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
8
Theory of planned behavior approach to understand the green purchasing behavior in the EU : a cross-cultural study
Liobikienė, Genovaitė
;
Mandravickaitė, Justina
; …
- In:
Ecological economics : the transdisciplinary journal of …
125
(
2016
),
pp. 38-46
Persistent link: https://www.econbiz.de/10011629025
Saved in:
9
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
10
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
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