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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of media business studies"
~subject:"Green marketing"
~subject:"Product Placement"
~subject:"Sustainable product"
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Search: subject_exact:"Konsumverhalten"
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Green marketing
Product Placement
Sustainable product
Consumer behaviour
253
Konsumentenverhalten
253
Advertising effects
139
Werbewirkung
139
Advertising
107
Werbung
107
Brand image
48
Markenimage
48
Brand management
46
Markenführung
46
Internet marketing
42
Online-Marketing
42
USA
33
United States
33
Brand
27
Markenartikel
27
Product placement
27
Social Web
26
Social web
26
Viral marketing
20
Virales Marketing
20
Psychology of advertising
17
Werbepsychologie
17
advertising
15
Experiment
13
Gender
13
Geschlecht
13
Children
12
Emotion
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Kinder
12
Perception
12
Wahrnehmung
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Cognition
11
Computerspiel
11
Environmental consciousness
11
Fernsehwerbung
11
Kognition
11
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English
40
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Matthes, Jörg
5
Dens, Nathalie
4
Naderer, Brigitte
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Boerman, Sophie C.
2
Neijens, Peter C.
2
Reijmersdal, Eva A. van
2
Abdourazakou, Yann
1
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Atkinson, Lucy
1
Balasubramanian, Siva Kumar
1
Borges, Adilson
1
Cauberghe, Verolien
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Chang, Chingching
1
Chang, Hua
1
Chen, Ming-Yi
1
Chiu, Ching-I
1
Choi, Yung Kyun
1
Colovic, Ana
1
De Gregorio, Federico
1
Delattre, Eric
1
Deshpande, Sameer
1
Eelen, Jiska
1
Ewing, Michael
1
Fernando, Angeline Gautami
1
Fox, Alexa K.
1
Fuentes-Garcia, Alejandra
1
Gillespie, Brian
1
Gistri, Giacomo
1
Green, Todd
1
Hang, Haiming
1
Hudders, Liselot
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Jung, Jong-hyuok
1
Knoll, Johannes
1
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
Journal of media business studies
Business strategy and the environment
36
Journal of retailing and consumer services
33
Journal of business research : JBR
32
International journal of consumer studies
26
Journal of promotion management : JPM
22
Journal of fashion marketing and management
19
International journal of hospitality management
18
Journal of marketing communications
18
Marketing intelligence & planning
17
Journal of business ethics : JOBE
15
International journal of advertising : the review of marketing communications
14
Cogent business & management
13
International journal of contemporary hospitality management
12
International journal of green economics : IJGE
12
Psychology & marketing
12
Journal of international consumer marketing
11
Journal of consumer behaviour : an international research review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
8
Cleaner and responsible consumption
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
Technological forecasting & social change : an international journal
8
European journal of marketing : EJM
7
European research studies
7
International journal of green economics
7
International journal of production economics
7
Journal of global fashion marketing : JGfM
7
Journal of marketing
7
Journal of travel and tourism marketing
7
The journal of consumer marketing
7
Amfiteatru economic : an economic and business research periodical
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of nonprofit & public sector marketing
6
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ECONIS (ZBW)
40
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1
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
2
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
5
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
6
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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