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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of interdisciplinary economics"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Werbewirkung"
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Werbewirkung
Gewalt
86
Violence
86
USA
38
United States
38
Crime
17
Kriminalität
17
Frauen
13
Women
13
Familie
11
Family
11
Advertising effects
10
Children
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Wirkungsanalyse
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Gulas, Charles S.
2
Weinberger, Marc G.
2
Ashley, Christy
1
Bhadury, Roop K.
1
Biocca, Frank A.
1
Blackford, Benjamin J.
1
Bohil, Corey J.
1
Brocato, E. Deanne
1
Brown, Mark R.
1
Carlson, Les
1
Gentile, Douglas A.
1
Gentry, James W.
1
Harrison, Robert L.
1
Jeong, Eui Jun
1
Ji-Song, Mindy
1
Keller, Sarah N.
1
Kim, Yeuseung
1
Laczniak, Russell N.
1
Leonard, Hillary A.
1
Maier, Julia A.
1
Marko, Bernhard
1
McKeage, Kim
1
Nelson, Michelle R.
1
Otjen, A. J.
1
Pope, Nigel K. Ll.
1
Swani, Kunal
1
Waiguny, Martin K. J.
1
Wilkinson, Timothy J.
1
Yoon, Hye Jin
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of interdisciplinary economics
Working paper / National Bureau of Economic Research, Inc.
Advertising and violence : concepts and perspectives
5
International journal of advertising : the quarterly review of marketing communications
3
European journal of marketing : EJM
2
Breaking new ground in theory and practice
1
International journal of advertising : the review of marketing communications
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
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ECONIS (ZBW)
10
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1
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
2
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
3
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
4
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
5
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
6
Brand logo placements in violent games : effects of violent cues on memory and attitude through arousal and presence
Jeong, Eui Jun
;
Bohil, Corey J.
;
Biocca, Frank A.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009302700
Saved in:
7
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
8
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Saved in:
9
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
10
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
Saved in:
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