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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Green marketing"
~subject:"Product Placement"
~subject:"Sustainable product"
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Search: subject_exact:"Konsumverhalten"
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Green marketing
Product Placement
Sustainable product
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
10
Product placement
9
Öko-Marketing
9
Brand
8
Experiment
8
Markenartikel
8
Credibility
6
Environmental consciousness
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Glaubwürdigkeit
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Social Marketing
6
Social marketing
6
Umweltbewusstsein
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Viral marketing
6
Virales Marketing
6
Confidence
5
Marketing management
5
Marketingmanagement
5
Media industries
5
Mediensektor
5
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Matthes, Jörg
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Atkinson, Lucy
1
Boerman, Sophie C.
1
Borges, Adilson
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Chang, Chingching
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
1
Fernando, Angeline Gautami
1
Fox, Alexa K.
1
Gillespie, Brian
1
Green, Todd
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Lee, Eun Mi
1
Leshner, Glenn
1
Martinez, Jennifer
1
Muehling, Darrel D.
1
Naderer, Brigitte
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Oakley, Jared
1
Pantoja, Felipe
1
Paço, Arminda M. Finisterra do
1
Peloza, John
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Reece, Bonnie B.
1
Reich, Brandon J.
1
Reijmersdal, Eva A. van
1
Reis, Rosa
1
Rifon, Nora J.
1
Rosenthal, Sonny
1
Rossi, Patricia
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Business strategy and the environment
36
Journal of retailing and consumer services
33
Journal of business research : JBR
32
International journal of consumer studies
26
Journal of promotion management : JPM
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of fashion marketing and management
19
International journal of hospitality management
18
Journal of marketing communications
18
Marketing intelligence & planning
17
Journal of business ethics : JOBE
15
International journal of advertising : the review of marketing communications
14
Cogent business & management
13
International journal of contemporary hospitality management
12
International journal of green economics : IJGE
12
Psychology & marketing
12
Journal of international consumer marketing
11
Journal of consumer behaviour : an international research review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The journal of brand management : an international journal
9
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
8
Cleaner and responsible consumption
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
Technological forecasting & social change : an international journal
8
European journal of marketing : EJM
7
European research studies
7
International journal of green economics
7
International journal of production economics
7
Journal of global fashion marketing : JGfM
7
Journal of marketing
7
Journal of travel and tourism marketing
7
The journal of consumer marketing
7
Amfiteatru economic : an economic and business research periodical
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of nonprofit & public sector marketing
6
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ECONIS (ZBW)
20
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1
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
2
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
3
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
4
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
5
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
6
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
7
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
8
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
9
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
10
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
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