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isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Retail trade"
~subject:"Theory"
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Search: subject_exact:"Verkaufsförderung"
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Retail trade
Theory
Sales promotion
78
Verkaufsförderung
78
Consumer behaviour
40
Konsumentenverhalten
40
Preismanagement
17
Pricing strategy
17
Einzelhandel
14
Advertising effects
13
Werbewirkung
13
Brand management
10
Markenführung
10
Marketing management
10
Marketingmanagement
10
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Ladengestaltung
6
Low-cost strategy
6
Niedrigpreisstrategie
6
Rabatt
6
Rebate
6
Salespeople
6
Store design
6
Verkaufspersonal
6
Werbung
6
Bibliometrics
5
Bibliometrie
5
Einzelhandelspreis
5
Online retailing
5
Online-Handel
5
Prospect Theory
5
Prospect theory
5
Retail price
5
Theorie
5
Brand
4
Brand image
4
Internet marketing
4
Kaufentscheidung
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Azevedo, António
1
Baskin, Ernest
1
Basu, Rituparna
1
Behl, Abhishek
1
Bhatt, Siddharth Harshkant
1
Bogomolova, Svetlana
1
Cheng, Andong
1
Choi, Seung-chan
1
Chung, Yuho
1
Costa, Ana Sofia
1
Cui, Geng
1
Dewani, Prem Prakash
1
Dong, Xiaodan
1
Farías, Pablo
1
Flores, Arturo A.
1
Hidalgo, Pedro
1
Inostroza-Quezada, Ignacio E.
1
Jiraporn, Napatsorn
1
Kennedy, Rachel
1
Kim, Kyungok K.
1
Kim, Yeonshin
1
Lin, Chien-Wei
1
Makienko, Igor
1
Mantrala, Murali K.
1
Manzur, Enrique
1
Milberg, Sandra J.
1
Mitakakis, Chrissy
1
Nigam, Achint
1
Oh, Sangdo
1
Olavarrieta, Sergio
1
Ortinau, David J.
1
Paul, Justin
1
Peng, Ling
1
Pereira, Vijay
1
Raghubir, Priya
1
Rai, Dipankar
1
Rikala, Veli-Matti
1
Singh, Kandarp
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Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
28
Journal of retailing
14
European journal of operational research : EJOR
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of marketing research : JMR
7
The international review of retail, distribution and consumer research
7
Gabler Edition Wissenschaft
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Marketing letters : a journal of research in marketing
5
Quantitative marketing and economics : QME
5
Journal of promotion management : JPM
4
Journal of the Operational Research Society : OR
4
Agribusiness : an internat. journal
3
American journal of agricultural economics
3
Domestic commerce series
3
Handelsforschung
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
The journal of personal selling & sales management : JPSSM
3
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
CUDARE working paper series
2
Decision sciences : DS
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
International journal of industrial organization
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of economics & management strategy : JEMS
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
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ECONIS (ZBW)
18
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1
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18
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1
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
4
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
5
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
6
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
7
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
8
The impact of scheduling styles on time-limited promotions : the moderating role of redemption frames
Rai, Dipankar
;
Lin, Chien-Wei
;
Jiraporn, Napatsorn
- In:
Journal of business research : JBR
135
(
2021
),
pp. 774-786
Persistent link: https://www.econbiz.de/10012648017
Saved in:
9
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
10
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
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