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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Befragung
Beziehungsmarketing
Relationship marketing
Social Web
81
Social web
81
Consumer behaviour
38
Internet marketing
38
Konsumentenverhalten
38
Online-Marketing
38
social media
19
Viral marketing
16
Virales Marketing
16
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10
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6
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social media marketing
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Abdelkhaleq, Halley
1
Abedin, Babak
1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Alturas, Bráulio
1
Chahine, Rana
1
Chen, Kuan-Ju
1
Costa, Sara Morgado da
1
Dennis, Charles
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Eid, Dana
1
El Badawy, Tarek A.
1
Harris, Lisa
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Hassan, Mahmud
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Kanupriya
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Kartastenp, Elina
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Khoshtaria, Tornike
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Kim, Jooyoung
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Komodromos, Marcos
1
Kortt, Michael
1
Kuusela, Hannu
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Lin, Jhih-Syuan
1
Matin, Arian
1
Moretti, Andrea
1
Moro, Sérgio
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Mydock, Suni <III>
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Närvänen, Elina
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Papadopoulou, Panagiota
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Pervan, Simon J.
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Qwaider, Leen Abu
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Rita, Paulo
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Journal of consumer behaviour : an international research review
International journal of technology marketing : IJTMkt
Journal of business research : JBR
92
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Technological forecasting & social change : an international journal
19
Marketing intelligence & planning
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
SpringerLink / Bücher
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
14
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
3
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
4
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
5
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
6
Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
Saved in:
7
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
8
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Saved in:
9
Analysing impression management strategies of Egyptian telecommunications companies on social media
El Badawy, Tarek A.
;
Chahine, Rana
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10011738542
Saved in:
10
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
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