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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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~isPartOf:"Global business review"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Sales promotion
8
Verkaufsförderung
8
Consumer behaviour
3
Konsumentenverhalten
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Marketing management
2
Marketingmanagement
2
Motivation
2
hedonic benefit
2
sales promotion
2
2004-2008
1
2013-2018
1
Advertising
1
Advertising effects
1
Asymmetric information
1
Asymmetrische Information
1
Brand equity
1
Brand image
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Brand management
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Cognition
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Communication
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Computerspiel
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Computerspieleindustrie
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Criticism
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Direct selling
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Direktvertrieb
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Experiment
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Feldforschung
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Green marketing
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Internet usage
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Internetnutzung
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Kommunikation
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Kritik
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English
9
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Sinha, Somesh Kumar
2
Verma, Priyanka
2
Bagchi, Rajesh
1
Cai, Fengyan
1
Cox, Joe
1
Garry, Tony
1
Gauri, Dinesh Kumar
1
Harwood, Tracy
1
Hongcharu, Boonchai
1
Huang, Wen Hsien
1
Kaimann, Daniel
1
Krystallis, Athanasios
1
Tseng, Chung-Hui
1
Uwins, Mike
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Global business review
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
44
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
7
Journal of revenue and pricing management
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Marketing Science
5
The international review of retail, distribution and consumer research
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Service business
4
The journal of consumer marketing
4
Australasian marketing journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
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1
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
Saved in:
2
Impact of sales promotion's benefits on brand equity : an empirical investigation
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
6
,
pp. 1663-1680
Persistent link: https://www.econbiz.de/10011982938
Saved in:
3
How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
4
The effect of price discounts on green consumerism behavioral intentions
Tseng, Chung-Hui
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011570901
Saved in:
5
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
6
How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe
;
Kaimann, Daniel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
Saved in:
7
Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
8
Motivation and cognitive structures of store versus manufacturer brand consumers
Krystallis, Athanasios
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 270-284
Persistent link: https://www.econbiz.de/10011477063
Saved in:
9
The link between sales promotion's benefits and consumers perception : a comparative study between rural and urban consumers
Sinha, Somesh Kumar
;
Verma, Priyanka
- In:
Global business review
20
(
2019
)
2
,
pp. 498-514
Persistent link: https://www.econbiz.de/10012035756
Saved in:
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