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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Search: subject_exact:"Sales promotion"
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Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
4
Konsumentenverhalten
4
Low-cost strategy
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Cognition
2
Kognition
2
Motivation
2
price promotion
2
2004-2008
1
2013-2018
1
Advertising
1
Asymmetric information
1
Asymmetrische Information
1
Benchmarking
1
Computerspiel
1
Computerspieleindustrie
1
Control
1
Controlling
1
Criticism
1
Direct selling
1
Direktvertrieb
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Experiment
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Feldforschung
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Field research
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Food retailing
1
Green marketing
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Handelsmarke
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Internet usage
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Internetnutzung
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Kaufentscheidung
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Kontrolle
1
Kritik
1
Lebensmitteleinzelhandel
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Management control
1
Marketing management
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Marketingmanagement
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English
9
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Bagchi, Rajesh
1
Bogomolova, Svetlana
1
Cai, Fengyan
1
Corsi, Armando
1
Cox, Joe
1
Garry, Tony
1
Gauri, Dinesh Kumar
1
Harwood, Tracy
1
Huang, Wen Hsien
1
Kaimann, Daniel
1
Kim, Hye Young
1
Krystallis, Athanasios
1
Kwak, Hyokjin
1
Lee, Jong-Ho
1
Lockshin, Lawrence S.
1
Moriguchi, Takeshi
1
Puzakova, Marina
1
Song, Ji Hee
1
Tan, Pei Jie
1
Tanusondjaja, Arry
1
Tseng, Chung-Hui
1
Uwins, Mike
1
Villani, Christopher
1
Zhang, Yuli
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of advertising : the review of marketing communications
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
44
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
7
Journal of revenue and pricing management
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Marketing Science
5
The international review of retail, distribution and consumer research
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Service business
4
The journal of consumer marketing
4
Australasian marketing journal
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
2
Going it alone or together : the role of space between products on consumer perceptions of price promotions
Kwak, Hyokjin
;
Zhang, Yuli
;
Puzakova, Marina
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1086-1114
Persistent link: https://www.econbiz.de/10012395643
Saved in:
3
When are personalized promotions effective? : the role of consumer control
Kim, Hye Young
;
Song, Ji Hee
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
Saved in:
4
How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
5
The effect of price discounts on green consumerism behavioral intentions
Tseng, Chung-Hui
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011570901
Saved in:
6
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
7
How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe
;
Kaimann, Daniel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
Saved in:
8
Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
9
Motivation and cognitive structures of store versus manufacturer brand consumers
Krystallis, Athanasios
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 270-284
Persistent link: https://www.econbiz.de/10011477063
Saved in:
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