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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Advertising effects
Konsumentenverhalten
Preismanagement
Psychology of advertising
35
Werbepsychologie
35
Consumer behaviour
21
Advertising
5
Werbung
5
1985
3
1986
3
Hörfunkwerbung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Radio advertising
3
Emotion
2
Fernsehen
2
Information behaviour
2
Informationsverhalten
2
Pricing strategy
2
Product design
2
Produktgestaltung
2
Promotional materials
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Television
2
USA
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United States
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Werbemittel
2
Backwaren
1
Bakery product
1
Brand image
1
Consumer goods marketing
1
Consumer preferences
1
Economics of information
1
Forecast
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Fotografie
1
Humor
1
Information value
1
Informationswert
1
Informationsökonomik
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Konsumentenpräferenzen
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Konsumgütermarketing
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22
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Elder, Ryan S.
2
Krishna, Aradhna
2
Batra, Rajeev
1
Berger, Ida E.
1
Bierley, Calvin
1
Bryant, Jennings
1
Burke, Marian C.
1
Chae, Boyoun
1
Cox, Anthony D.
1
Deng, Xiaoyan
1
Edell, Julie A.
1
Engle, Randall W.
1
Ford, Gary T.
1
Fujita, Kentaro
1
Goldberg, Marvin E.
1
Gopaldas, Ahir
1
Gorn, Gerald J.
1
Grant, Susan Jung
1
Grinstein, Amir
1
Ha, Young-won
1
Haws, Kelly L.
1
Hoch, Stephen J.
1
Holbrook, Morris B.
1
Hoyer, Wayne D.
1
Hyun, Yong J.
1
Inman, J. Jeffrey
1
Janiszewski, Chris A.
1
Kan, Christina
1
Kellaris, James J.
1
Klein, David M.
1
Kronrod, Ann
1
Lee, Hyojin
1
Li, Xiuping
1
Lichtenstein, Donald R.
1
MacSweeney, Frances K.
1
McAlister, Leigh
1
Mitchell, Andrew A.
1
Morrin, Maureen
1
Poor, Morgan
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of advertising research
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Marketing : ZFP ; journal of research and management
10
Europäische Hochschulschriften / 5
9
Journal of marketing theory and practice
7
Selling modernity : advertising in twentieth-century Germany
7
Faculty & research / Insead : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
SpringerLink / Bücher
6
Journal of current issues and research in advertising : JCIRA
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Berichte aus der Betriebswirtschaft
4
Konsum und Verhalten
4
Lehrbuch
4
Research
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Breaking new ground in theory and practice
3
Discussion paper / Centre for Economic Policy Research
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of global marketing
3
Marketing and consumer psychology series
3
NBER Working Paper
3
NBER working paper series
3
The evolution of brands : from signals of quality to storehouses of trust
3
Administrative Sciences : open access journal
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
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ECONIS (ZBW)
22
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1
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Saved in:
2
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
3
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
4
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
Saved in:
5
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
6
Marketplace sentiments
Gopaldas, Ahir
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
Saved in:
7
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
8
Enjoy! : hedonic consumption and compliance with assertive messages
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009563556
Saved in:
9
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
10
Special section on advertising effects
In:
Journal of consumer research : JCR ; an …
17
(
1990
)
2
,
pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
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