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isPartOf:"Journal of customer behaviour"
~isPartOf:"Research"
~subject:"Betriebliche Wertschöpfung"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"B2B relationship"
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Betriebliche Wertschöpfung
Beziehungsmarketing
B-to-B-Marketing
36
Business-to-business marketing
36
Business-to-Business-Marketing
16
Lieferantenmanagement
8
Supplier relationship management
8
Deutschland
7
Germany
7
Relationship marketing
7
Innovation
5
Customer integration
4
E-commerce
4
Electronic Commerce
4
Kundenbindung
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Theorie
4
Theory
4
Brand management
3
Consumer behaviour
3
Customer retention
3
Firm performance
3
High technology
3
Hochtechnologie
3
Konsumentenverhalten
3
Kundenmanagement
3
Markenführung
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
3
Unternehmenserfolg
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2016-2017
2
3D-Druck
2
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2
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2
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Ben Mansour, Kaouther
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Boha, Julian
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Brennan, Ross
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Burton, Jamie
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Cockayne, David
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Cornwell, Victoria
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Günther, Armin
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Gȩbarowski, Marcin
1
Kooli, Kaouther
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Krause, Juliane
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Journal of customer behaviour
Research
Industrial marketing management : the international journal for industrial and high-tech firms
179
The journal of business & industrial marketing
94
Journal of business research : JBR
39
Journal of business-to-business marketing
37
Journal of marketing
10
SpringerLink / Bücher
10
Journal of the Academy of Marketing Science
9
The journal of personal selling & sales management : JPSSM
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing theory
5
Springer eBook Collection
5
The journal of services marketing
5
Cogent business & management
4
International journal of procurement management
4
International journal of services and operations management
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
The service industries journal
4
Electronic markets : the international journal on networked business
3
European journal of marketing
3
Gabler Edition Wissenschaft
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research
3
Journal of strategic marketing
3
Springer eBook Collection / Business and Economics
3
Total quality management & business excellence
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Administrative Sciences : open access journal
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
Saved in:
2
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
3
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
4
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
5
Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
6
Complementor Relationship Management : Herausforderungen und Lösungskonzepte
Günther, Armin
-
2015
Persistent link: https://www.econbiz.de/10010484137
Saved in:
7
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
Saved in:
8
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
9
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
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