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isPartOf:"Journal of customer behaviour"
~isPartOf:"Research"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"B2B relationship"
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Beziehungsmarketing
B-to-B-Marketing
36
Business-to-business marketing
36
Business-to-Business-Marketing
16
Lieferantenmanagement
8
Supplier relationship management
8
Deutschland
7
Germany
7
Relationship marketing
7
Innovation
5
Customer integration
4
E-commerce
4
Electronic Commerce
4
Kundenbindung
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
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Theorie
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Theory
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Brand management
3
Consumer behaviour
3
Customer retention
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Firm performance
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High technology
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Konsumentenverhalten
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Kundenmanagement
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Markenführung
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Marketing
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Marketing theory
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Marketingtheorie
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Online-Marketing
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Unternehmenserfolg
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2016-2017
2
3D-Druck
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Additive Fertigung
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Brennan, Ross
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Burton, Jamie
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Cockayne, David
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Kooli, Kaouther
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Krause, Juliane
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Murphy, John A.
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Journal of customer behaviour
Research
Industrial marketing management : the international journal for industrial and high-tech firms
157
The journal of business & industrial marketing
85
Journal of business-to-business marketing
35
Journal of business research : JBR
34
Journal of marketing
10
Journal of the Academy of Marketing Science
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
SpringerLink / Bücher
8
The journal of personal selling & sales management : JPSSM
8
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
International journal of procurement management
4
Journal of personal selling & sales management : JPSSM
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Gabler Edition Wissenschaft
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing theory
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cross cultural & strategic management
2
Electronic markets : the international journal on networked business
2
European business review : EBR ; the official journal of the International Management Centres, Europe
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ECONIS (ZBW)
7
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1
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
2
Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
3
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
4
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
5
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
Saved in:
6
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
7
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
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