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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Credit card"
~subject:"Customer purchases"
~subject:"Internet marketing"
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Search: subject_exact:"Bonusprogramm"
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Credit card
Customer purchases
Internet marketing
Kundenbindungsprogramm
21
Loyalty program
21
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Loyalty programs
4
Online-Marketing
4
Mobile Business
3
Mobile business
3
Reward programs
3
Sales promotion
3
Social Web
3
Social web
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Verkaufsförderung
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2
Kreditkartengesellschaft
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Mobile Anwendung
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Online-Handel
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Preismanagement
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Pricing strategy
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Rebate
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Virales Marketing
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loyalty programs
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Advertising effects
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Auction
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Auktionstheorie
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Ba, Sulin
1
Bijmolt, Tammo H. A.
1
Chen, Haipeng
1
Choudhary, Vidyanand
1
Dorotic, Matilda
1
Feng, Yue
1
Fok, Dennis
1
Franco, José
1
Hernández-Ortega, Blanca I.
1
Huang, Lihua
1
Leavell, J. Paul
1
Lu, Xianghua
1
Molina-Castillo, Francisco-Jose
1
Rishika, Rishika
1
Shivendu, Shivendu
1
Stanko, Michael A.
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Verhoef, Peter C.
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Wu, Ji
1
Zhao, Haichuan
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Journal of financial services marketing : JFSM
Information systems research : ISR
Journal of the Academy of Marketing Science
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economic perspectives
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
2
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
Targeted couponing in online auctions
Choudhary, Vidyanand
;
Shivendu, Shivendu
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011754087
Saved in:
5
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
6
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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