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isPartOf:"Journal of global marketing"
subject:"USA"
~isPartOf:"The journal of product & brand management"
~subject:"Designation of origin"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Nationalkultur"
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Search: subject_exact:"India"
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USA
Designation of origin
Markenimage
Marketing management
Nationalkultur
India
46
Indien
45
Consumer behaviour
26
Konsumentenverhalten
26
Brand image
13
Brand management
13
Markenführung
13
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
Markenartikel
6
Advertising effects
5
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5
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Werbewirkung
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Emerging economies
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Factor analysis
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Faktorenanalyse
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Marketingmanagement
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Online-Handel
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Aashish, Kumar
2
Raman, Prashant
2
Roy, Subhadip
2
Sahay, Arvind
2
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1
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Billore, Aditya
1
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1
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1
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1
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1
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1
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1
Jayasimha, K. R.
1
Jevons, Colin
1
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1
Kaur, Kuljit
1
Kaur, Mandeep
1
Kibret, Abiot Tsegaye
1
Kim, Youn-kyung
1
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Lee, Dongdae
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1
Sadh, Ashish
1
Saini, Gordhan
1
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1
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Journal of global marketing
The journal of product & brand management
Working paper / National Bureau of Economic Research, Inc.
31
International journal of Indian culture and business management
19
International journal of Indian culture and business management : IJICBM
15
Global business review
12
Journal of international consumer marketing
12
SpringerLink / Bücher
12
Finance India : the quarterly journal of Indian Institute of Finance
11
Journal of retailing and consumer services
11
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
10
Indian journal of economics & business : IJEB
10
Working paper
10
Asia Pacific journal of marketing and logistics
9
International journal of business and globalisation : IJBG
9
Journal of strategic marketing
9
Working Papers / eSocialSciences
9
International journal of business excellence
8
Journal of Indian business research
8
Journal of business research : JBR
8
Policy research working paper : WPS
8
The journal of brand management : an international journal
8
NBER working paper series
7
Vision : the journal of business perspective
7
Case studies on MNCs in India
6
ILO Working Papers
6
International journal of business and emerging markets : IJBEM
6
The IUP journal of marketing management : IJMM
6
The Indian economic journal
6
Brand research : [an outcome of the second International Conference on Brand Management]
5
Discussion paper series / IZA
5
IIMB management review
5
International journal of business competition and growth : IJBCG
5
International journal of economic issues : IJEI
5
International journal of emerging markets
5
Issues in Indo-US trade and economic cooperation
5
Marketing intelligence & planning
5
The Indian journal of economics
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
Development policy review
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ECONIS (ZBW)
20
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20
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
5
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
6
Special issue: marketing challenges and opportunities in India
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10011963085
Saved in:
7
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
8
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Saved in:
9
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
10
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
1
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