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isPartOf:"Journal of global marketing"
subject:"USA"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Brand image"
~subject:"Nationalkultur"
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USA
Brand image
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India
262
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Consumer behaviour
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Capital income
23
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Aashish, Kumar
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Adlakha, Kanupriya
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Journal of global marketing
Vision : the journal of business perspective
Working paper / National Bureau of Economic Research, Inc.
31
International journal of Indian culture and business management
18
Journal of international consumer marketing
12
International journal of Indian culture and business management : IJICBM
11
Finance India : the quarterly journal of Indian Institute of Finance
10
Indian journal of economics & business : IJEB
10
SpringerLink / Bücher
10
Working paper
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Global business review
9
Journal of retailing and consumer services
9
Working Papers / eSocialSciences
9
International journal of business and globalisation : IJBG
8
Policy research working paper : WPS
8
The journal of brand management : an international journal
8
International journal of business excellence
7
Journal of Indian business research
7
Journal of business research : JBR
7
NBER working paper series
7
ILO Working Papers
6
The Indian economic journal
6
Discussion paper series / IZA
5
IIMB management review
5
Issues in Indo-US trade and economic cooperation
5
The journal of product & brand management
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
Asia Pacific journal of marketing and logistics
4
Brand research : [an outcome of the second International Conference on Brand Management]
4
Innovatives Markenmanagement
4
International business and economics research journal
4
International journal of business and emerging markets : IJBEM
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of emerging markets
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Occasional paper
4
The IUP journal of brand management : IJBRM
4
The Indian journal of economics
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ECONIS (ZBW)
18
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18
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
5
Brand positioning using multidimensional scaling technique : an application to herbal healthcare brands in Indian market
Adlakha, Kanupriya
;
Sharma, Sanjeev Kumar
- In:
Vision : the journal of business perspective
24
(
2020
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10012287447
Saved in:
6
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
7
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Saved in:
8
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
9
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
10
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
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