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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Advertising effects"
~subject:"Designation of origin"
~subject:"Innovation adoption"
~subject:"Markenimage"
~subject:"Nationalkultur"
~type_genre:"Aufsatz in Zeitschrift"
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USA
Advertising effects
Designation of origin
Innovation adoption
Markenimage
Nationalkultur
India
37
Indien
36
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Relationship marketing
5
United States
5
Dienstleistungsqualität
4
Factor analysis
4
Faktorenanalyse
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
National culture
4
Online retailing
4
Online-Handel
4
Service quality
4
Werbewirkung
4
Brand
3
China
3
Einzelhandel
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Emerging economies
3
Globalisierung
3
Globalization
3
Indian consumers
3
Innovationsakzeptanz
3
Markenartikel
3
Retail trade
3
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Aufsatz in Zeitschrift
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15
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English
15
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Aashish, Kumar
2
Raman, Prashant
2
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Billore, Aditya
1
Biswas, Somdutta
1
Diwan, Saloni Pawan
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gupta, Shruti
1
Hussain, Mahmood
1
Jayasimha, K. R.
1
Kalyanaram, Gurumurthy
1
Kaur, Kuljit
1
Kibret, Abiot Tsegaye
1
Kim, Youn-kyung
1
Kumar, Archana
1
Lee, Dongdae
1
Nambudiri, Ranjeet
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Pirsch, Julie
1
Rajaretnam, Jeyachandran
1
Roy, Subhadip
1
Sadh, Ashish
1
Sahay, Arvind
1
Saini, Gordhan
1
Sheth, Jagdish N.
1
Shukla, Amit
1
Singh, Sindhu
1
Soch, Harmeen
1
Xavier, M. J.
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Journal of global marketing
International journal of Indian culture and business management
28
Global business review
19
Journal of Indian business research
17
Journal of international consumer marketing
16
International journal of Indian culture and business management : IJICBM
15
Finance India : the quarterly journal of Indian Institute of Finance
12
International journal of business and globalisation : IJBG
11
Journal of retailing and consumer services
11
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
10
IIMB management review
10
Indian journal of economics & business : IJEB
10
International journal of business information systems : IJBIS
9
International journal of business innovation and research
8
International journal of emerging markets
8
Journal of business research : JBR
8
The journal of brand management : an international journal
8
Vision : the journal of business perspective
8
Asia Pacific journal of marketing and logistics
7
International journal of business and emerging markets : IJBEM
7
International journal of business excellence
7
International journal of internet marketing and advertising : IJIMA
7
The international journal of bank marketing : IJBM
7
Asia-Pacific journal of business administration
6
Asia-Pacific journal of management research and innovation
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
6
International journal of economic issues : IJEI
6
International journal of electronic marketing and retailing : IJEMR
6
South Asian journal of management : SAJM
6
The Indian economic journal
6
Young consumers : insight and ideas for responsible marketers
6
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
5
Cogent business & management
5
International journal of business competition and growth : IJBCG
5
International journal of business innovation and research : IJBIR
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of management practice : IJMP
5
Journal of financial services marketing
5
Marketing intelligence & planning
5
The journal of product & brand management
5
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ECONIS (ZBW)
15
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1
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10
of
15
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articles prioritized
date (newest first)
date (oldest first)
1
The moderating role of privacy concerns on intention to use smart wearable technologies : an integrated model combining UTAUT2 theoretical framework and privacy dimensions
Singh, Sindhu
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10014321498
Saved in:
2
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
3
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
6
A multi-stage model of adoption of online buying in India
Rajaretnam, Jeyachandran
;
Sheth, Jagdish N.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 60-72
Persistent link: https://www.econbiz.de/10011963086
Saved in:
7
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
8
Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kaur, Kuljit
;
Soch, Harmeen
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 142-153
Persistent link: https://www.econbiz.de/10011963110
Saved in:
9
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
10
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
1
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