//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Designation of origin"
~subject:"Indian consumers"
~subject:"Nationalkultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"India"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
USA
Designation of origin
Indian consumers
Nationalkultur
India
37
Indien
36
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Markenimage
8
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Relationship marketing
5
United States
5
Advertising effects
4
Dienstleistungsqualität
4
Factor analysis
4
Faktorenanalyse
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
National culture
4
Online retailing
4
Online-Handel
4
Service quality
4
Werbewirkung
4
Brand
3
China
3
Einzelhandel
3
Emerging economies
3
Globalisierung
3
Globalization
3
Innovation adoption
3
Innovationsakzeptanz
3
Markenartikel
3
Retail trade
3
Schwellenländer
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Aashish, Kumar
2
Raman, Prashant
2
Bagdare, Shilpa
1
Bakir, Aysen
1
Bhardwaj, Vertica
1
Biswas, Somdutta
1
Chung, Christina
1
Ganesan, P.
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gupta, Shruti
1
Hussain, Mahmood
1
Kaur, Kulwinder
1
Khare, Arpita
1
Kibret, Abiot Tsegaye
1
Kim, Youn-kyung
1
Kumar, Archana
1
Lee, Dongdae
1
Limbu, Yam B.
1
Moriuchi, Emi
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Pirsch, Julie
1
Roy, Subhadip
1
Shukla, Amit
1
Tejinderpal Singh
1
Xavier, M. J.
1
more ...
less ...
Published in...
All
Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
31
Journal of international consumer marketing
11
Finance India : the quarterly journal of Indian Institute of Finance
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
10
SpringerLink / Bücher
10
Working paper
10
Indian journal of economics & business : IJEB
9
International journal of Indian culture and business management
9
Working Papers / eSocialSciences
9
Policy research working paper : WPS
8
NBER working paper series
7
ILO Working Papers
6
International journal of Indian culture and business management : IJICBM
6
The Indian economic journal
6
Discussion paper series / IZA
5
Issues in Indo-US trade and economic cooperation
5
Journal of Indian business research
5
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
Development policy review
4
Global business review
4
International business and economics research journal
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Occasional paper
4
The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
The International trade journal
4
The international journal of human resource management
4
Working paper / Centre for Business Research, University of Cambridge
4
Appellate Body Reports
3
Applied economics
3
Asia Pacific journal of marketing and logistics
3
Asian business & management
3
Asian survey : a bimonthly review of contemporary Asian affairs
3
Cross cultural management : an international journal
3
Economics working paper series
3
Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
3
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
5
Attitudes toward star ratings : generational differences among Indian consumers
Chung, Christina
;
Moriuchi, Emi
;
Limbu, Yam B.
;
Ganesan, P.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011963105
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Credit card use and compulsive buying behavior
Khare, Arpita
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009777260
Saved in:
8
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
9
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
10
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->