//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Advances in hospitality, tourism, and the services industry (AHTSI) book series"
~isPartOf:"Marketing theory"
~subject:"Brand management"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Place branding"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenführung
Place marketing
10
Standortmarketing
10
place branding
4
place marketing
4
Brand image
2
City marketing
2
Markenimage
2
Stadtmarketing
2
Tourism marketing
2
Tourismusmarketing
2
Big event
1
Brand
1
Brand architecture
1
China
1
City/urban environment
1
Community
1
Consumer behaviour
1
Country of origin
1
Designation of origin
1
Geschichte
1
Geschichtsmarketing
1
Großveranstaltung
1
Herkunftsbezeichnung
1
History
1
India
1
Indien
1
Judith Butler
1
Konsumentenverhalten
1
Literatur
1
Literature
1
Markenartikel
1
Marketing
1
Music
1
Musik
1
Netherlands
1
Niederlande
1
Semiotics
1
Semiotik
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Warnaby, Gary
2
Bradford, Tonya Williams
1
Brown, Stephen
1
Campelo, Adriana
1
Dinnie, Keith
1
Giovanardi, Massimo
1
Hede, Anne-Marie
1
Kerrigan, Finola
1
Lucarelli, Andrea
1
Medway, Dominic
1
Pasquinelli, Cecilia
1
Sherry, John F.
1
Shivanandan, Jyotsna
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
Advances in hospitality, tourism, and the services industry (AHTSI) book series
Marketing theory
Journal of business research : JBR
12
Journal of marketing management : MM
8
The journal of product & brand management
8
Tourism management : research, policies, practice
6
The marketing review
5
International review on public and non-profit marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of brand management : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
Qualitative market research : an international journal
3
Africa journal of management
2
International journal of Indian culture and business management : IJICBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Public management review
2
Total quality management & business excellence
2
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business & society
1
Central European Management Journal
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Eurasian geography and economics
1
European Sport management quarterly : ESMQ
1
Growth and change : a journal of urban and regional policy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of economic perspectives : IJEP
1
International journal of economic policy in emerging economies
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International journal of management practice : IJMP
1
International journal of multinational corporation strategy : IJMCS
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Inventi impact: retailing & consumer services
1
Japan aktuell : journal of current Japanese affairs
1
Journal of Asian finance, economics and business : JAFEB
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture
Dinnie, Keith
- In:
Marketing theory
18
(
2018
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011825450
Saved in:
2
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
3
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
4
What about the "place" in place marketing?
Warnaby, Gary
;
Medway, Dominic
- In:
Marketing theory
13
(
2013
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
Saved in:
5
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
6
Nation branding : a critical appraisal of incredible India
Kerrigan, Finola
;
Shivanandan, Jyotsna
;
Hede, Anne-Marie
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 319-327
Persistent link: https://www.econbiz.de/10009621038
Saved in:
7
Towards a service-dominant place marketing logic
Warnaby, Gary
- In:
Marketing theory
9
(
2009
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10003920653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->