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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~subject:"World"
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Search: subject_exact:"Internationale Werbung"
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International marketing
158
Internationales Marketing
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Manrai, Ajay K.
7
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Journal of marketing management : MM
Journal of global marketing
Journal of international consumer marketing
International marketing review
18
Journal of business research : JBR
15
Journal of international marketing
15
SpringerLink / Bücher
9
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
The SAGE handbook of international marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Best practices in international marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Cross-cultural and critical perspectives on brands
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Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international food & agribusiness marketing : JIFAM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ERIM report series research in management
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European journal of international management : EJIM
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International business review : the official journal of the European International Business Academy
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International marketing ; Vol. 1
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Internationalisierung von Vertrieb und Handel
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Jahrbuch der Absatz- und Verbrauchsforschung
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1
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
2
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
3
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
4
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
5
Role of gender in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 111-113
Persistent link: https://www.econbiz.de/10011779411
Saved in:
6
Gender entrepreneurship and global marketing
Ratten, Vanessa
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 114-121
Persistent link: https://www.econbiz.de/10011779417
Saved in:
7
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
Saved in:
8
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
9
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
10
Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
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