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isPartOf:"Journal of marketing theory and practice"
~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
Viral marketing
Brand loyalty
15
Markentreue
15
Beziehungsmarketing
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenartikel
12
Markenführung
12
Relationship marketing
12
Brand image
10
Markenimage
10
brand loyalty
10
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Emotion
4
Advertising effects
3
Virales Marketing
3
Werbewirkung
3
brand love
3
social media
3
Advertising
2
Confidence
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
USA
2
United States
2
Vertrauen
2
Werbung
2
brand trust
2
branding
2
mediation
2
purchase intention
2
Bibliometrics
1
Bibliometrie
1
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14
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14
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English
Author
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Abuljadail, Mohammad
1
Ansari, Azarnoush
1
Back, Ki-Joon
1
Borges, Ana Pinto
1
Brunetti, Federico
1
Carvalho, Amélia
1
Chan, Terri H.
1
Confente, Ilenia
1
Fernandes, Teresa
1
Fetscherin, Marc
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gursimranjit Singh
1
Ha, Louisa
1
Hemsley-Brown, Jane
1
Holland, Stephen
1
Jaggi, Shamily
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Mahadevan, Kala
1
Nim, Dheeraj
1
Nuseir, Mohammed T.
1
Preeda Srinaruewan
1
Punjani, Krunal K.
1
Ravi Kumar, V. V.
1
Riasi, Arash
1
Rodrigues, Paula Cristina Lopes
1
Shin, Minjung
1
Sousa, Ana
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
Townsend, Kyle M.
1
Weeraporn Supotthamjaree
1
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Journal of marketing theory and practice
International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
27
The journal of product & brand management
21
The journal of brand management : an international journal
15
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of business innovation and research : IJBIR
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing theory and practice : JMTP
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
Business horizons
2
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
3
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
4
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
5
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
10
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
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