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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
Viral marketing
Brand loyalty
22
Markentreue
22
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
17
Markenführung
17
Relationship marketing
17
Markenartikel
15
brand loyalty
14
Brand image
13
Markenimage
13
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Social Web
6
Social web
6
Emotion
5
social media
4
Advertising effects
3
Customer integration
3
Hotel industry
3
Hotellerie
3
Kundenintegration
3
USA
3
United States
3
Virales Marketing
3
Werbewirkung
3
brand love
3
Advertising
2
Confidence
2
Mobile communications
2
Mobilkommunikation
2
Vertrauen
2
Werbung
2
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Aufsatz in Zeitschrift
20
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English
Author
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Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Back, Ki-Joon
1
Borges, Ana Pinto
1
Brunetti, Federico
1
Carvalho, Amélia
1
Chan, Terri H.
1
Confente, Ilenia
1
Fernandes, Teresa
1
Fetscherin, Marc
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Hemsley-Brown, Jane
1
Holland, Stephen
1
Jaggi, Shamily
1
Kang, Juhee
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Lee, Ju Yup
1
Mahadevan, Kala
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Nuseir, Mohammed T.
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Punjani, Krunal K.
1
Ravi Kumar, V. V.
1
Riasi, Arash
1
Rodrigues, Paula Cristina Lopes
1
Shin, Minjung
1
So, Kevin Kam Fung
1
Solem, Birgit Andrine Apenes
1
Sousa, Ana
1
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Published in...
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Journal of marketing theory and practice
International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
20
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
3
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
4
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
5
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
10
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
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