//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Customer satisfaction"
~subject:"Strukturgleichungsmodell"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Strukturgleichungsmodell
Brand loyalty
38
Consumer behaviour
38
Konsumentenverhalten
38
Markentreue
38
Beziehungsmarketing
36
Brand management
36
Markenführung
36
Relationship marketing
36
Brand
31
Markenartikel
31
Brand image
28
Markenimage
28
Kundenzufriedenheit
12
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
11
brand loyalty
6
Customer integration
5
Emotion
5
Kundenintegration
5
Brand relationship
4
Confidence
4
Customer retention
4
Kundenbindung
4
Personality psychology
4
Persönlichkeitspsychologie
4
USA
4
United States
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
social media
4
Advertising effects
3
Brand identification
3
Mobile communications
3
Mobilkommunikation
3
Structural equation model
3
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Chang, Hua
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Habachi, Salma
1
Huang, Travis K.
1
Jaggi, Shamily
1
Kim, Pielah
1
Lin, Kuan-Yu
1
Liu, Hancheng
1
Lu, Jinzhao
1
Matute, Jorge
1
Menidjel, Choukri
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Palau i Saumell, Ramon
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Safeer, Asif Ali
1
Solem, Birgit Andrine Apenes
1
Stoel, Leslie
1
Syahida Abd Aziz
1
Tomaras, Petros
1
Vaidyanathan, Rajiv
1
Wang, Yi-Ting
1
Xu, Yingjiao
1
Zondiros, Dimitris
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of retailing and consumer services
11
International journal of hospitality management
9
Journal of business research : JBR
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Innovatives Markenmanagement
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
2
The IUP journal of brand management : IJBRM
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annals of tourism research : ATR ; a social sciences journal
1
Australian journal of management
1
Benchmarking : an international journal
1
Brands and brand management : contemporary research perspectives
1
Cogent business & management
1
Corporate reputation review
1
Critical explorations
1
Dutch journal of finance and management
1
Emerging human and techno-human business management dynamics in a globalized environment
1
European business review
1
European journal of marketing
1
Expert journal of marketing
1
Foundations of Management : the journal of Warsaw University of Technology
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
8
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
9
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
10
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->