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isPartOf:"Journal of retailing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Brand image"
~subject:"Theorie"
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Sales promotion
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65
Consumer behaviour
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Preismanagement
25
Pricing strategy
25
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12
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1
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Journal of retailing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing-mix strategies - product strategy and promotion strategy
Quantitative marketing and economics : QME
Journal of business research : JBR
8
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
American journal of agricultural economics
3
CUDARE working paper series
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of the Operational Research Society : OR
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
CESifo working papers
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing : EJM
2
Handelsforschung
2
International journal of business excellence
2
International journal of industrial organization
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Omega : the international journal of management science
2
SFB 649 discussion paper
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
The journal of personal selling & sales management : JPSSM
2
4OR : a quarterly journal of operations research
1
Academia : revista Latinoamericana de administración
1
Agribusiness : an internat. journal
1
Agricultural economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Birkbeck working papers in economics and finance : BWPEF
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ECONIS (ZBW)
12
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1
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
4
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
5
Localized price promotions as quality signal in a public observable network
Campbell, James D.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
1
,
pp. 27-57
Persistent link: https://www.econbiz.de/10010506299
Saved in:
6
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
7
How long has it been since the last deal? : consumer promotion timing expectations and promotional response
Liu, Yan
;
Balachander, Subramanian
- In:
Quantitative marketing and economics : QME
12
(
2014
)
1
,
pp. 85-126
Persistent link: https://www.econbiz.de/10010259961
Saved in:
8
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
9
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
10
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
1
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