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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Einzelhandelspreis"
~subject:"Rebate"
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Search: subject_exact:"Consumer promotion"
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Einzelhandelspreis
Rebate
Sales promotion
59
Verkaufsförderung
59
Consumer behaviour
29
Konsumentenverhalten
29
Preismanagement
19
Pricing strategy
19
Einzelhandel
17
Retail trade
17
Retail price
13
Rabatt
7
USA
7
United States
7
Brand
6
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenartikel
6
Markenführung
6
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Beziehungsmarketing
4
Brand image
4
Ladengestaltung
4
Low-cost strategy
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Niedrigpreisstrategie
4
Relationship marketing
4
Selling
4
Store design
4
Theorie
4
Theory
4
Verkauf
4
Werbewirkung
4
Advertising
3
Category Management
3
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19
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English
19
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Monroe, Kent B.
2
Pancras, Joseph
2
Ratchford, Brian Thomas
2
Talukdar, Debabrata
2
Abril Barrie, Carmen
1
Ailawadi, Kusum L.
1
Aydinli, Aylin
1
Bertini, Marco
1
Cai, Jane Zhen
1
Capizzani, Mario
1
Chimhundu, Ranga
1
Choi, Sunhee
1
Dutta, Sujay
1
Friske, Wesley
1
García-Madariaga, Jesús
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gauri, Dinesh Kumar
1
Gijsbrechts, Els
1
González, Jorge
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Hong, Zhao
1
Jha, Subhash
1
Kachersky, Luke
1
Khouja, Moutaz
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Lee, Sangno
1
Liu, Huan
1
Lobschat, Lara
1
Manning, Kenneth C.
1
Mao, Wen
1
Martín Herrán, Guiomar
1
Osuna, Ignacio
1
Pan, Jingming
1
Pofahl, Geoffrey M.
1
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Journal of retailing
Journal of marketing channels : ... distribution systems, strategy, and management
The journal of brand management : an international journal
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
9
Journal of business research : JBR
7
Psychology & marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
European journal of marketing : EJM
3
International journal of production economics
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of revenue and pricing management
3
The international review of retail, distribution and consumer research
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
European journal of operational research : EJOR
2
Information systems research : ISR
2
Journal of customer behaviour
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Retail supply chain management : quantitative models and empirical studies
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Working paper / National Bureau of Economic Research, Inc.
2
American business review
1
Asia Pacific journal of marketing and logistics
1
CARESS working paper
1
CUDARE working paper series
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Economic research report
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Handbook of the economics of marketing : Volume 1
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
19
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1
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
4
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
5
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
6
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
7
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
8
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
9
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
10
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
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