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isPartOf:"Journal of retailing and consumer services"
~subject:"Kundenzufriedenheit"
~subject:"Preismanagement"
~subject:"Pricing strategy"
~subject:"Sales promotion"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenzufriedenheit
Preismanagement
Pricing strategy
Sales promotion
Kundenbindungsprogramm
42
Loyalty program
42
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
22
Relationship marketing
22
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
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Rabatt
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Rebate
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Mobile Business
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Mobile business
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Online retailing
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Online-Handel
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Electronic Commerce
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Brand
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Customer satisfaction
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Markenartikel
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Marketing management
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Mobile communications
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Mobile coupons
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Mobilkommunikation
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Pricing
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Theorie
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Coupon
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Direct marketing
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Jin, Hyun Seung
2
Li, Zonghuo
2
Wang, Di
2
Yang, Wensheng
2
Colliander, Jonas
1
De Canio, Francesca
1
Demoulin, Nathalie T. M.
1
Duan, Yongrui
1
Ewing, Michael
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Hu, Xiaojian
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Ieva, M.
1
Kuo, Hsiao-Ching
1
Liu, Tonghui
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1
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1
Tamaddoni, Ali
1
Vesel, Patrick
1
Xu, Liangcheng
1
Yao, Gang
1
Zabkar, Vesna
1
Zhang, Yue
1
Zidda, Pietro
1
Ziliani, C.
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Journal of retailing and consumer services
Journal of business research : JBR
9
International journal of hospitality management
8
Journal of retailing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
International journal of contemporary hospitality management
3
Journal of business economics : JBE
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Tourism management : research, policies, practice
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of production research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenmanagement & Electronic Commerce
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Schriften zum europäischen Management
2
Springer Gabler Research
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
The journal of industrial economics
2
The journal of services marketing
2
Administrative Sciences : open access journal
1
Advances in information systems and management science
1
American business review
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
CARESS working paper
1
Central European business review : CEBR
1
Cornell hospitality quarterly : CQ
1
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ECONIS (ZBW)
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
3
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
4
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
5
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
6
Daily deal shoppers : what drives social couponing?
Ieva, M.
;
De Canio, Francesca
;
Ziliani, C.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
Saved in:
7
Consumer avoidance of specially priced items during social coupon redemption
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011629307
Saved in:
8
Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus
;
Colliander, Jonas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
Saved in:
9
Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Vesel, Patrick
;
Zabkar, Vesna
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 396-406
Persistent link: https://www.econbiz.de/10003875627
Saved in:
10
On the impact of loyalty cards on store loyalty : does the customers' satisfaction with the reward scheme matter?
Demoulin, Nathalie T. M.
;
Zidda, Pietro
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 386-398
Persistent link: https://www.econbiz.de/10003742280
Saved in:
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