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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal for global business advancement : JGBA"
~subject:"Relationship marketing"
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Search: subject_exact:"Berufssport"
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Relationship marketing
Professional sports
446
Profisport
446
Sport
183
Sports
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Sportmarketing
169
Sports marketing
169
Football
147
Fußball
147
Consumer behaviour
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Biscaia, Rui
3
Kunkel, Thilo
3
McDonald, Heath
3
Doyle, Jason P.
2
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2
Sveinson, Katherine
2
Yoshida, Masayuki
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1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
European journal of operational research : EJOR
International journal of sport management and marketing : IJSMM
Journal for global business advancement : JGBA
International journal of sports marketing & sponsorship
12
European Sport management quarterly : ESMQ
10
Sport management review
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
3
Journal of strategic marketing
3
Sport, Business and Management : an international journal ; SBM
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of revenue management : IJRM
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of sports economics
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Applied economics letters
1
Asian economic policy review : AEPR
1
Business ethics and leadership : BEL
1
Central European business review : CEBR
1
Consumer behavior review : CBR
1
Consumer brand relationships : meaning, measuring, managing
1
Digital business
1
Europäische Hochschulschriften / 5
1
Future Business Journal
1
Gabler Edition Wissenschaft
1
Global journal of business research : GJBR
1
Handbuch Zielgruppenmanagement
1
Interdisciplinary management research XVI ; 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of economic studies
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international financial markets, institutions & money
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
28
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28
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1
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
2
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
3
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
4
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
8
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
9
Relationships as strategic assets : a sport fan equity approach
Kim, Young Do
;
Kim, Yu Kyoum
;
Magnusen, Marshall J.
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012523258
Saved in:
10
Mobile marketing influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
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