//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of travel and tourism marketing"
~language:"eng"
~subject:"Green marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Green marketing
Öko-Marketing
36
Consumer behaviour
28
Konsumentenverhalten
28
Environmental consciousness
24
Umweltbewusstsein
24
Sustainable product
17
Öko-Produkt
17
Environmental management
15
Umweltmanagement
15
Nachhaltige Entwicklung
12
Sustainable development
12
Advertising
10
Advertising effects
10
Werbewirkung
10
Werbung
10
green marketing
10
Brand image
6
Markenimage
6
Corporate Social Responsibility
4
Corporate social responsibility
4
Hotel industry
4
Hotellerie
4
Marketing management
4
Marketingmanagement
4
Green advertising
3
Greenhouse gas emissions
3
Sustainability
3
Treibhausgas-Emissionen
3
green advertising
3
Beziehungsmarketing
2
Customer satisfaction
2
Environmental policy
2
Gender difference
2
Green purchase intention
2
Holiday behaviour
2
Kundenzufriedenheit
2
Nachhaltigkeit
2
Relationship marketing
2
Taiwan
2
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
38
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Language
All
English
Author
All
Han, Heesup
3
Chua, Bee-Lia
2
Pipatpong Fakfare
2
Akram, Umair
1
Bailey, Ainsworth Anthony
1
Ben Slimane, Karim
1
Bilal, Muhammad
1
Blaisi, LaVon F.
1
Brower, Tracy R.
1
Byun, Jaemun
1
Chan, Eric Siu-Wa
1
Chaney, Damien
1
Cheng, Calvin
1
Chia-Jung, Chou
1
Chiu, Chun-Hung
1
Cho, Moonhee
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Davis, Ingrid
1
Duong Cong Doanh
1
Fraj, Elena
1
Germa, Romana
1
Gilmore, Andrew
1
Gleim, Mark R.
1
Grau, Stacy Landreth
1
Griffin, W. Glenn
1
Grimmer, Martin
1
Hameed, Irfan
1
Heo, Jun
1
Hesse, Andreas
1
Ho Le Thu Trang
1
Hyllegard, Karen H.
1
Jiang, Zihao
1
Khan Md. Raziuddin Taufique
1
Khan, Sania
1
Ki, Eyun-Jung
1
Kong, Ying
1
Kumar, Prashant
1
Lavuri, Rambabu
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Asia Pacific journal of marketing and logistics
Journal of marketing communications
Journal of travel and tourism marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Driving green consumerism through strategic sustainability marketing
4
European journal of marketing : EJM
4
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
2
Impact of customer environmental attitude-behavior gap
Lin, Yaqin
;
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
3
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Special issue: green marketing : consumption and development of sustainable tourism and hospitality : editorial
Han, Heesup
;
Chua, Bee-Lia
;
Pipatpong Fakfare
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 451-452
Persistent link: https://www.econbiz.de/10014513660
Saved in:
6
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
7
A bibliometric analysis of green marketing in marketing and related fields : from 1991 to 2021
Wang, Shaoshan
;
Liu, Matthew Tingchi
;
Pérez, Andrea
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1857-1882
Persistent link: https://www.econbiz.de/10014430182
Saved in:
8
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
9
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
10
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->