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isPartOf:"Journal of strategic marketing"
~isPartOf:"European research studies"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Green marketing"
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Search: subject_exact:"Green marketing"
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Green marketing
Öko-Marketing
28
Consumer behaviour
23
Konsumentenverhalten
23
Environmental consciousness
17
Umweltbewusstsein
17
Sustainable product
15
Öko-Produkt
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Environmental management
13
Umweltmanagement
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Nachhaltige Entwicklung
9
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Corporate Social Responsibility
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Advertising
7
Advertising effects
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green marketing
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5
Marketingmanagement
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Brand image
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green advertising
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advertising effectiveness
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customer trust
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eco-friendly products
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green consumerism
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green corporate image
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marketing communications
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social consumer responsibility
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Firmansyah, Dian Andi
2
Gotowska, Małgorzata
2
Jakubczak, Anna
2
Said, Muhammad
2
Siswono, Safitri
2
Widyastuti, Sri
2
Bailey, Ainsworth Anthony
1
Ben Slimane, Karim
1
Bielawska, Karolina
1
Blaisi, LaVon F.
1
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1
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Cho, Moonhee
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Davis, Ingrid
1
Fraj, Elena
1
Gilmore, Andrew
1
Gleim, Mark R.
1
Griffin, W. Glenn
1
Grimmer, Martin
1
Grębosz-Krawczyk, Magdalena
1
Heo, Jun
1
Hesse, Andreas
1
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Khan Md. Raziuddin Taufique
1
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Mishra, Aditya
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Muralidharan, Sidharth
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Nam Thanh Nguyen
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Journal of strategic marketing
European research studies
Journal of marketing communications
Journal of business research : JBR
27
Business strategy and the environment
22
Marketing Intelligence & Planning
18
Journal of Consumer Marketing
16
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
10
Strategic Direction
10
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International Journal of Contemporary Hospitality Management
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
Corporate social responsibility and environmental management
5
European Journal of Marketing
5
Green advertising and the reluctant consumer
5
Journal of advertising research
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ECONIS (ZBW)
29
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1
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
2
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
Consumers' choice behaviour toward green clothing
Bielawska, Karolina
;
Grębosz-Krawczyk, Magdalena
- In:
European research studies
24
(
2021
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10012512923
Saved in:
4
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
5
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
6
Green consumerism vs. greenwashing
Jakubczak, Anna
;
Gotowska, Małgorzata
- In:
European research studies
23
(
2020
)
4
,
pp. 1098-1112
Persistent link: https://www.econbiz.de/10012511310
Saved in:
7
Green consumerism vs. greenwashing
Jakubczak, Anna
;
Gotowska, Małgorzata
- In:
European research studies
23
(
2020
)
6
,
pp. 167-181
Persistent link: https://www.econbiz.de/10012510230
Saved in:
8
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
9
Customer trust through green corporate image, green marketing strategy, and social responsibility : a case study
Widyastuti, Sri
;
Said, Muhammad
;
Siswono, Safitri
; …
- In:
European research studies
22
(
2019
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10012285936
Saved in:
10
Customer trust through green corporate image, green marketing staretgy and social responsibility : a case study
Widyastuti, Sri
;
Said, Muhammad
;
Siswono, Safitri
; …
- In:
European research studies
22
(
2019
)
3
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012286127
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