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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Firm performance
Marketing management
222
Marketingmanagement
222
Beziehungsmarketing
33
Relationship marketing
33
Unternehmenserfolg
32
market orientation
25
Strategic management
22
Strategisches Management
22
Theorie
22
Theory
22
Brand management
21
KMU
21
Markenführung
21
SME
21
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20
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18
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17
Konsumentenverhalten
17
Wettbewerbsvorteil
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Innovation management
13
Innovationsmanagement
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Emerging economies
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Schwellenländer
12
Internet marketing
11
Lieferantenmanagement
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Market entry
11
Markteintritt
11
Online-Marketing
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Supplier relationship management
11
Brand image
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Markenimage
10
New product development
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Produktentwicklung
10
marketing strategy
10
Competitive strategy
8
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International marketing
8
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Coffie, Stanley
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Ngo, Liem Viet
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O'Cass, Aron
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Alexandre, Maria T.
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Ali, Sadaqat
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Armenakyan, Anahit
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Ashill, Nicholas
1
Ashwin, Marie
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Bao, Yeqing
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1
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Budhathoki, Tribikram
1
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1
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1
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1
Chao, Chih-Wei
1
Chidiac, David
1
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1
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1
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Harrison, Tina
1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of business research : JBR
121
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of retailing and consumer services
50
Journal of marketing communications
38
European journal of marketing : EJM
32
The journal of business & industrial marketing
32
Journal of marketing
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Cogent business & management
27
The journal of product & brand management
26
Asia Pacific journal of marketing and logistics
25
The journal of brand management : an international journal
24
International marketing review
22
Marketing intelligence & planning
21
SpringerLink / Bücher
21
Journal of retailing
20
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
The journal of consumer marketing
18
Business horizons
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Springer eBook Collection
16
The marketing review
15
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing theory and practice
14
International journal of advertising : the review of marketing communications
13
Marketing letters : a journal of research in marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
Journal of global marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of international marketing
12
Journal of marketing research : JMR
12
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ECONIS (ZBW)
49
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1
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
4
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
5
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
6
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
7
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
8
A review and evaluation of market orientation research in an emerging African economy
Coffie, Stanley
;
Blankson, Charles
;
Dadzie, Samuel Ato
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 565-582
Persistent link: https://www.econbiz.de/10012313924
Saved in:
9
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
10
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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